SHANGHAI, May 16, 2011 /PRNewswire/ -- The seminar on "Wood-Plastic Composites (WPC) Promotion and Application", one of the pre-show activities of COMPOSITES CHINA - WPC PAVILLION, was successfully held in Shanghai last month.

Jointly organised by Reed Exhibitions, Wood Plastic Composites Committee of China Association of Resources Comprehensive Utilization (CWPCU) and China Institute of Building Standard Design & Research, the seminar focused on "The application of WPC in Wood Saving and Alternative Engineering" and "COMPOSITES CHINA Introduction", aiming to fully demonstrate the policies on energy saving, emission reduction and resource sustainable development advocated in the "12th Five-Year" plan, as well as to prepare the exhibitors for an efficient promotion in the coming July.

Officials from the Ministry of Industry and Information Technology and more than 60 industry professionals from universities like East China University of Technology, South China University of Technology, Shanghai Tongji Urban Planning Research Institute, as well as industry experts, heads of WPC enterprises and China Building Materials Daily attended the seminar. Various topics were discussed, including the opportunities for new resources industries rendered by the "12th Five-Year" plan, the prior issues to be solved in the development of WPC industry, how to make full use of the potentials and advantages of WPC in the development of China's industry.

Elites and experts attending the meeting agreed that the longstanding bottleneck in WPC development in China is insufficient publicity. Although the awareness of WPC as a new material has been greatly improved after its usage in major projects construction such as Beijing Olympic Games and the World Expo Shanghai, it's still not solid enough to support the rapid development of WPC industry. Thus, how to increase public awareness of new materials and drive the alignment of upstream and downstream industries has always been an important issue for CWPCU.

After briefing the requirements on wood saving and alternatives of the country, officials from the Department of Energy Saving and Comprehensive Utilization said: "WPC, in conformity with the country's policy on resource saving and using wood alternatives, is a promising industry. We hope the industry associations and media can fully take up their role as the bridge connecting the upstream and downstream of the industrial chain, the domestic and foreign enterprises to promote extensive exchanges on technology and information. A new prospect of wood saving and alternatives is expected to be created on a solid foundation of WPC applications."

Ms. Lanny Zhang, Senior Project Manager of Reed Exhibitions said: "WPC Pavilion, since its launch, has received active participation and solid support from many famous wood-plastic players. We hope to build a high-quality business and communication platform that connects the upstream and downstream WPC companies and allows close contact with international technology and equipment, through cooperation with professional organization like CWPCU."

The cooperation between the two parties aims at perfect integration of international and domestic resources and is committed to offering trading opportunities for domestic enterprises of WPC to introduce international technology and equipment, realize connection of the upstream and downstream enterprises in China. WPC pavilion will surely become a major highlight at this event.

Last December, CWPCU decided to cooperate with Reed Exhibitions delicately after a multi-level investigation, aiming to promote and motivate the standardization, industrialization and internationalization of domestic WPC materials by leveraging the strength and international resources of COMPOSITES CHINA - WPC PAVILLION. At this seminar, the committee displayed the impact of the Pavilion and relevant publicity campaigns to the attendees through vivid video and detailed printed documents, highlighting the importance and necessity of publicity and promotional activities for the emerging WPC industry.

Part of the confirmed exhibitor list:

- ONYX Modern Material Co.,Ltd - Xinfeng Industry Co.,Ltd - Zhejiang Jinlei Windows Industry Co.,Ltd - Qingdao HuaSheng Hi-Tech Development Co.,Ltd - Tangshan Metropolitan WPC Development Co.,Ltd - ShanXi GeRui Enviromental Protection Equipment CO.,Ltd - Hubei Green Environmental Protection Wood Co.,Ltd - Jiangsu Forset WPC Technology Co.,Ltd - Laminate Group Machinery - CHNV New Material Technology Co.,Ltd - Fuyangyunfang New Metarial & Technology Limited - Changshu Anju Wood-plastic Technology CO.,Ltd. - Guangzhou Bestry Technology Co.,Ltd - GuiZhou Changsheng Forestry Corporation Group - Hubei Huangshi Hongtai Board Co.,Ltd - Shanghai Jian Yi Si Microcrystalline Tech Co.,Ltd. - Yuasa Elastomer Products (Suzhou) Co.,Ltd - Gbiotech Co.,Ltd. - Shanghai Hong Jing Yin Co.,Ltd. - Huzhou Lifang New Material Co.,Ltd.

For more information, please visit: http://www.industrialmaterials.com.cn/en/guide/WPC/