LONDON, March 23, 2010 /PRNewswire/ -- Digital Element (http://www.digital-element.net), the leading provider of IP Intelligence technology (http://www.digital-element.net/ip_intelligence/ip_intelligence.html), today announced Webtrekk GmbH (http://www.webtrekk.de/home.html?L=2), a leading provider of premium web-analysis technology, is leveraging the company's geolocation technology to provide its customers with comprehensive geographical information about user traffic on their websites.

Using Digital Element's technology, Berlin-based Webtrekk can now provide clients, such as T-Online Shop, Allianz, Unilever, Siemens, Esprit, Tommy Hilfiger and Beck's, with geo-segmented information about online visitors. Using this information will enable these leading brands to deliver more relevant information and improved campaign engagement, based on a better understanding of buying patterns and website visitors' usage patterns.

Providing accurate information about the traffic on our customers' websites is vital to our business, said Christian Sauer, CEO, Webtrekk. Not only does Digital Element's technology meet our accuracy requirements, but it also is an excellent fit with our overall solution. Our customers can now perform geographic-based segmentation of their customers in combination with other web analytics activities on the website.

Of the estimated 418 million Internet users in Europe, approximately 54 million live in Germany. As a result, there is an impressive online presence of businesses and a huge number of websites. We are seeing strong interest from firms such as Webtrekk that are looking to understand geolocation and other IP address-based information about users online to improve the delivery of information and create a more relevant and engaging experience for site visitors, said Frank Bobo, Vice President, Digital Element.

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element's IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more.

About Digital Element

Founded in 1999, Digital Element is the industry pioneer of IP Intelligence, a non-invasive, privacy-sensitive technology that automatically uncovers geographic information, connection speed, domain name, ISP, language and other characteristics about online users based solely on their IP addresses. This knowledge enables online businesses to customize content for more accurate and profitable online interactions, making it ideal for targeted advertising, content localization, geographic rights management, local search and enhanced analytics. Digital Element's patented IP Intelligence solution is used by industry-leading advertising networks, web publishers, search engines, social networks, e-tailers, and analytics platforms around the world to revolutionize the way consumers experience the Internet.

Digital Element is a business unit of Digital Envoy, part of Dominion Enterprises (http://www.dominionenterprises.com/index.php), a leading media and information services company. For more information about Digital Element, visit the company's website at http://www.digital-element.net, or the Elemental Know-How blog at http://knowhow.digital-element.net/.

About Webtrekk

Berlin-based Webtrekk offers the world's fastest real time segmentation engine on the web analytics market today with Webtrekk Q3. Using the raw data, Q3 offers a flexible and dynamic web analytics solution with features such as retroactive segmentation, heatmaps, 300 custom parameters, custom metrics and raw data import export. Webtrekk GmbH clients include among others BILD.de, Esprit, Tommy Hilfiger, Unilever, Allianz, Map 24, Heinrich Bauer Verlag, and DIE ZEIT.

SOURCE: Digital Element

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