LONDON, June 8, 2010 /PRNewswire/ -- Flook announced today a new content partnership with Geocast, the UK's leading location-based ad network that gives users access to local money saving vouchers. For businesses, it provides increased visibility for them to mobilize their content as well as precise local targeting and performance related local mobile advertising for user engagement with the ad. Flook users can now access these money saving vouchers in the application.

Flook is a local search and discovery tool that helps people uncover and share the world around them. With flook you can discover places to go, things to do, local secrets, events - basically the world around you.

The central part of the partnership with Geocast is that flook users will be able to discover business recommendations near them. Flook will automatically select the best offers from Geocast's extensive catalogue for inclusion in flook's content stream. Geocast vouchers will be presented as full featured content in flook, allowing flook's users to discover great deals nearby through their award-winning local discovery user interface. Flook also provides a booking form on the back of the Geocast cards so users can take advantage of the offers simply by flipping a flook card over without leaving the application.

Our partnership with flook will give their users access to vouchers for businesses by location, which will save them money, says Brad Liebmann, founder of Geocast.co.uk. On our side, using flook to show users exactly where these businesses are with photos of those locations, as well as providing them with user feedback on those businesses will enhance the experience for all users across the Geocast network, including flook users.

We are very excited about what Geocast will bring to our users, said Roger Nolan, Co-founder, flook. We are building a great collection of located content that you cannot find on any other search and discovery tool. The Geocast partnership gives our users even more choices.

Media contacts: Jennifer Hicks for flook ink Communications +33-6-84-47-80-42 Jennifer@theinkstudio.com Twitter: @jennalee Rachel Corcoran for Geocast LilyPad PR rachel.corcoran@lilypadpr.co.uk +44-0844-35-11-484

SOURCE: flook

CONTACT: Jennifer Hicks, ink Communications for flook, +33-6-84-47-80-42,Jennifer@theinkstudio.com, Twitter: @jennalee; or Rachel Corcoran ofLilyPad PR for Geocast, +44-0844-35-11-484, rachel.corcoran@lilypadpr.co.uk