LONDON, April 30, 2010 /PRNewswire/ -- flook announced today that they are working with Reveal to deliver real-time content for their 10-day event that celebrates King's Cross. flook will mobilise all of the Reveal events and lets users discover a treasure trove of creative happenings such as an arts trail leading you from the iconic railway lands to all the major cultural venues, taking in the bars, cafes and open spaces in between.
REVEAL is a 10-day event which started April 22 and runs through May 2, 2010 that celebrates King's Cross as a vibrant and creative community.
Our relationship with flook will help visitors find unique places within the events. When Reveal attendees are browsing on flook and come across one of the event cards, hopefully they'll think it's cool enough to be a part of, said Janice White, Director, The Cogency.
flook and Reveal give users access to real-time event content, said Roger Nolan, Co-Founder, flook. Attendees at Reveal events can also use flook to find not only new places and businesses within King's Cross but also discover the traditional charm of King's Cross that they may not have been aware of.
Nolan added: Location is such a buzz word at the moment with loads of apps using these capabilities, but the unique and great thing about flook is that users don't have to check in to places they go everyday, in fact we don't ask them to check in at all! It's about discovering new things others have uploaded, such as the Reveal event, that they might not normally find.
All of the Reveal King's Cross events can be found on flook by visiting the community page here: http://www.flook.it/community/Revealkingscross/ or by downloading the iPhone application on the app store here: http://itunes.apple.com/gb/app/flook-the-location-browser/id337515423?mt=8
About flook
flook lets you find cool stuff nearby. flook is a search and discovery tool that helps people uncover and share the world around them. flook tells you where stuff is and then it shows you where it is. You can share your local secrets while others share theirs with you quickly and easily. With flook you can discover places to go, things to do, local secrets, events -- basically the world around you. Founded in 2009, the company has several dynamic content partnerships with the BBC, BView, Reveal Kings Cross, Postal Heritage and the British Library. flook was a staff pick in the iPhone Applications store on January 25th, 2010 and was recently named as a Webby Official Honoree.
flook is part of Ambient Industries, a privately held software company, and is based in London and San Francisco. The company is funded by Amadeus Ventures and Eden Ventures. To download flook on your iPhone, please visit the Apple App store or go to http://www.flook.it.
About Reveal KX
Reveal is produced by Create KX in partnership with key public, private and voluntary sector organisations based in the area with financial support from Arts Council England through Grants for the Arts, Garfield Weston Foundation, Cripplegate Foundation, London Borough of Islington, King's Cross Central, Wellcome Trust, St Pancras International, High Speed 1, E C Harris, London Borough of Camden, Kier and LCACE.
MEDIA CONTACTS: Jennifer Hicks for flook Maija Handover for Reveal ink Communications sounduk +33-6-84-47-89-42 +44-207-375-0025 Jennifer@theinkstudio.com maija@sounduk.net Twitter: @jennalee
SOURCE: flook
CONTACT: Jennifer Hicks of ink Communications for flook,+33-6-84-47-89-42, Jennifer@theinkstudio.com, Twitter: @jennalee; or MaijaHandover of sounduk for Reveal, +44-207-375-0025, maija@sounduk.net
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