READING, England, April 25 /PRNewswire/ --
- New Service Provides Differentiation and Value Added Benefits From Person-to-Person Messaging
Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, has today announced that SingTel Mobile, the leading mobile operator in Singapore, has launched Acision's Message Plus across its subscriber base. Voted Best Mobile Service For Consumers at the 2007 Mobile Messaging Awards, Message Plus enables network operators to differentiate their messaging service through a range of flexible personalised services already familiar to consumers from the PC messaging environment.
Message Plus integrates seamlessly into SingTel's existing messaging infrastructure, providing an effective platform to deliver innovative SMS services to its customers.
With more than 5.42 million subscribers and a mobile penetration rate of 116.1 per cent(1), the population of Singapore sends on average 800 million SMS messages per month. Message Plus enables SingTel Mobile to offer its customers three value-added SMS features all from the subscriber's handset:
1. Automated Out-of-Office SMS: Customers can set to automatically send either a default or customised Out-of-Office SMS reply, similar to an Out-of-Office email.
2. SMS copy: Customers can copy incoming and outgoing SMSes to five email addresses or mobile numbers. The copying of SMSes to an email address provides an additional storage option for SMSes.
3. SMS divert: Customers have the flexibility to divert incoming SMSes to one email address and one mobile number.
SingTel's Message Plus services have launched under the name, SMS Plus.
Mr Wong Soon Nam, SingTel's Vice President of Consumer Marketing said: "We are pleased to partner Acision to be the first telco in Singapore to launch these innovative SMS Plus services. The new services will help our customers effectively manage and control the delivery of their SMSes to suit their individual schedules or preferences. The suite of SMS Plus services demonstrates SingTel's ability to understand and effectively deliver solutions to meet the changing mobile communication needs of our customers in this fast-paced society. Our customers can look forward to more exciting SMS Plus features, such as Chinese text capability."
Mr Boudewijn Pesch, Managing Director, Acision, Asia Pacific added, "SMS volume growth is only the first part of the story for operators like SingTel Mobile. Once the volumes are established it is essential that the industry continues to innovate messaging services, adding features and functionalities to maintain messaging as a central tool in their lives. Through continued innovation, operators can begin to differentiate themselves on the strength of their messaging service - and even secure greater revenues through value-added services. With half of all text and multimedia messages sent globally processed using our systems, we continue to dominate in driving messaging innovation."
Notes To Editors
About Acision
Acision is the messaging and charging partner of choice for more than 300 network operators and service providers, supporting over one and a half billion customers worldwide. With over 50% of global text and multimedia messaging traffic generated through its platforms, Acision's mobile data services expertise includes text messaging, multimedia messaging, IP messaging, mobile internet, mobile advertising, IP voicemail and IP videomail. Acision's payment systems have processed more than US $100 billion, providing sophisticated real-time charging and removing the boundaries between prepaid and postpaid subscriptions. All of Acision's solutions are backed up by a robust, global service organisation, offering 24/7 support provided through twenty four local service centres and three state of the art global support centres. With global market experience, Acision has a detailed understanding of what it takes to bring innovative services to full mass market adoption.
Privately owned by an equity consortium led by Atlantic Bridge Ventures and Access Industries, Acision is a half billion dollar company, working with customers in 135 countries across six continents. More information is available at http://www.acision.com.
About SingTel
SingTel is Asia's leading communications group with operations and investments around the world. Serving both the corporate and consumer markets, it is committed to bringing the best of global communications to customers in the Asia Pacific and beyond.
With significant operations in Singapore and Australia (through wholly-owned subsidiary SingTel Optus), the Group provides a comprehensive portfolio of services that include voice and data services over fixed, wireless and Internet platforms.
To serve the needs of multi-national corporations, SingTel has a network of 37 offices in 19 countries and territories throughout Asia Pacific, Europe and the United States. These offices enable SingTel to deliver reliable and quality network solutions to its customers, either on its own or jointly with local partners.
The Group also has major investments in Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. Together with its regional partners, SingTel is Asia's largest multi-market mobile operator, serving about 172 million customers in eight markets.
SingTel employs more than 19,000 people worldwide and had a turnover of S$13.15 billion (US$8.40 billion) and net profit after tax of S$3.78 billion (US$2.42 billion) for the year ended 31 March 2007. More information can be found at http://www.singtel.com and http://www.optus.com.au.
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(1) Infocomm Development Authority of Singapore
Press contacts: Radha K Raman, Director, Marketing, Asia Pacific, Acision, Tel: +65-6505-1021 / +65-98631449, Email: radha.raman@acision.com ; Bettina Winters, Hotwire PR, Tel: +44-20-7608-4670, Email: acisionasia@hotwirepr.com ; Cheam Tze Hui, Corporate Communications Manager, SingTel Mobile, Tel: +65-6838-3678, Email: tzehui@singtel.com .
Press contacts: Radha K Raman, Director, Marketing, Asia Pacific, Acision, Tel: +65-6505-1021 / +65-98631449, Email: radha.raman@acision.com ; Bettina Winters, Hotwire PR, Tel: +44-20-7608-4670, Email: acisionasia@hotwirepr.com ; Cheam Tze Hui, Corporate Communications Manager, SingTel Mobile, Tel: +65-6838-3678, Email: tzehui@singtel.com .
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