LONDON, January 15 /PRNewswire/ --
- Twice as Fast Trolley Prototype Developed to Shave Minutes off the Supermarket Shop
- With Photo
You've got a big grocery shop to do, the supermarket is packed, the kids are getting restless and on top of this, you've picked a trolley with wonky wheels. Well you're not the only one. New research from Nurofen Express reveals that over three quarters (78%) of UK shoppers' supermarket sprees are slowed down by misbehaving trolleys, with wonky wheels (36%) and cumbersome trolleys (23%) being reprimanded as the top offenders.
Such unwieldiness has led to a massive 81% of shoppers calling for a redesign of the traditional trolley. In a bid to answer this call for change and the need for speedy shopping, Nurofen Express, along with interior designer and television presenter Linda Barker set out to find the latest supermarket innovation - the twice as fast shopping trolley.
Working with Central Saint Martins College of Art and Design, Nurofen Express launched a competition amongst students to create a more efficient and speedy trolley design, to revolutionise the weekly shop. Out of all the entries, the 'pick-n-pack' trolley impressed Linda Barker the most, with its:
- Organised multi-bag compartments which eliminate the need for plastic bags - Time-saving self-scanner and payment technology - USB port which allows consumers to view their shopping lists electronically - Scooter on the back which makes it a novel way to entertain the kids on the weekly shop
A prototype of this innovative design was premiered at Somerfield, Battersea Park Road, London, with the 'pick-n-pack' trolley slashing shopping time in two.
Three in four shoppers rack up an extra 20 minutes every week thanks to faulty trolleys - a considerable proportion of the one to two hour weekly shop that the majority (54%) undertake.
To counteract this, the social study pinpoints the key elements of the British public's dream trolley:
- Nearly three quarters (70%) would like a shopping trolley that's easier to steer - The majority (59%) said speed and efficiency is the most important factor - Two in five (41%) requested sturdier wheels - Over a third (36%) like to organise their shopping and suggested compartments for different food types - Over a third (31%) called for lighter trolleys - Almost a third (29%) would like trolleys available in a variety of sizes
Linda Barker comments: As a busy woman, juggling a full-time career with being a mum, I understand that the pressures and demands of our daily lives mean we are constantly on the look-out for ways to get things done quickly, from the school-run to shopping at the supermarket. The weekly grocery shop - a chore which for many cannot be avoided - has long been plagued by cumbersome trolleys which slow shoppers down unnecessarily.
I was impressed by all the entries, but thought that the 'pick-n-pack' trolley was a cut above the rest, implementing a twenty-first century twist on the original trolley. Its focus on technology is genius, with the time-saving self-scanner and payment method, helping to shave precious minutes off the weekly shop.
This truly is the trolley of the future, bringing it up-to-date for time-poor shoppers and modernising the weekly shop.
Notes to editors
Research carried out by Redshift between 15/08/2008 and 18/08/2008 with a sample of 2185 people.
A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.
For further information, please contact Lexis PR: Jessica Silver: +44(0)20-7908 6545/ jsilver@lexispr.com
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