WELLINGTON, New Zealand, January 14 /PRNewswire/ --

www.voeveo.com and Aardvark Records are pleased to announce London-based act Riveraire as the grand prize winner in the audio category of the voeveo incubator competition. voeveo's incubator programme is all about supporting and helping creative people learn skills to build their mobile business.

The winning mobile fulltrack was "Down To The Ground", a rousing acoustic pop track with a bitter sweet lyric. Riveraire wins global digital distribution and promotion with the Cornwall-based independent record label Aardvark Records as part of the audio Grand Prize. Aardvark will license the winning track.

Alex di Savoia, Head of Communications at Aardvark Records, said; "As far as we're aware this is the first deal of its kind in the music industry. A label scouting and working with an artist based on the strength of their audio productions for mobile telephones shows just how much the music industry is changing."

Annabel Youens, Community Director of voeveo said: "It's been quite amazing to see the Incubator succeed. It was always our vision to help independent artists form new relationships and build their skills by partnering them with industry mentors. We built voeveo to empower bands, musicians and other creative artists to manage their business how they want and tap into explosive mobile market. It's been a real pleasure to see Riveraire win and connect with Aardvark Records. Congrats!"

Riveraire's Caroline Loftus said: "We're really thrilled and excited about winning the Incubator Competition and for the opportunity to connect with a wider audience with the help of voeveo and Aardvark Records. As independent artists, it's fantastic to receive mentorship and support at a grass roots level. It feels like a real boost for us and fellow independent artists who are striving to make their mark in the mobile and digital arenas."

Riveraire is an accomplished acoustic pop songwriting trio, bringing together the talents of London based Australian writer and performer Caroline Loftus and British songwriters Paul Carr and Paul Nolan. Their name harks back to the two Pauls' northern roots and the river Aire in Yorkshire. Since meeting in London seven years ago, the team has been carefully crafting a catalogue of songs that combine soaring melodies, heartfelt words and Caroline's rich and luscious vocals.

"Down To The Ground" will be distributed globally through Aardvark's digital distribution network, including iTunes, MSN, Napster, eMusic and numerous other household digital music brand names.

For more information regarding this press release, please contact Alex di Savoia: Tel: +44-0-1326-376-707 or email: alex@aardvarkrecords.co.uk

For more information about Riveraire, please visit www.riveraire.com

Web site: http://www.voeveo.com http://www.riveraire.com

Alex di Savoia, +44-1326-376-707, alex@aardvarkrecords.co.uk