STOCKHOLM, February 7 /PRNewswire/ -- During the annual GSMA Mobile World Congress in Barcelona the patented, interactive TV device ippi is presented in the Swedish pavilion. Using mobile networks, the award winning product has the ability to convert two billion TVs worldwide into communication centres for videos, photos, voice messages and email.

The ippi has gained much interest among mobile operators all over the world. It has also been nominated for the European ICT Prize and in the prestigious Global Mobile Awards for the most innovative technology development. In October 2007 it also won the influential Swedish Embedded Price.

Transform TVs Into Communication Centres

ippi is connected to the TV, which is converted to a communication centre where users can send and receive messages via MMS, SMS or email from mobile phones all over the world.

ippi has its own mobile telephone subscription or cash card, and alerts you when you have received a message, more or less like a normal answering machine. By switching on the TV and activating ippi, the message is displayed on the TV-screen. You can also reply directly from ippi through the built-in microphone. Users can also send normal mails or pictures that have been saved in the integrated memory.

"ippi has a fantastic global market potential. There are more than five billion people in the world with a low or medium IT-maturity. ippi can work as an initial PC substitute and a first line connection, delivering content such as email to everyone. Our ambition is to make two billion TVs interactive." states Jon Simonsson, CEO at In View AB.

Social and Business Fields of Application

There are many fields of application for ippi including both social and business interaction.

The technology connects individuals who can share videos, voice messages, pictures and email through the TV screen. Typical industrial applications and services include email communication, banking and invoicing, elderly care, content subscriptions, TV commercials/ interactive advertisement and eGovernment.

"The diversity of our technology in combination with the fact that it works with all mobile phones is the foundation on which we're building this product," says Jon Simonsson

Come and explore ippi at the GSMA Mobile World Congress in Barcelona, Swedish Pavilion Hall 2, stand 2F13.

For images and more information, see http://www.ippi.se

Jon Simonsson, CEO, In View AB, Mobile telephone: +46-706-68-14-36, E-mail: jon@inview.se