LONDON, March 17, 2011 /PRNewswire/ -- Givex, a global provider of technology that empowers businesses to manage their customers' journey, and Torex Retail Holdings Limited (Torex), the leading global provider of innovative, integrated technology solutions to the extended retail and hospitality marketplace, announced today at the Retail Business Technology Expo, their partnership to bring fully-integrated customer technology to businesses.

The Torex solutions are designed for medium and large businesses, giving them real-time central management and control of their POS and PDAs. The integration with Givex now allows Torex users to utilise Givex's wide array of tools for acquiring new customers, learning about their customers, effectively communicating with customers and finally rewarding their most loyal customers. Givex and Torex technology supports businesses in the retail, hospitality, petroleum and convenience verticals. "The Givex and Torex partnership brings together two companies who are committed to providing businesses with the tools they require to better service their customers," says Jurgen Ketel, Director Sales, Givex UK. "The recent economic downturn has consumers now demanding a more personalised approach in their interactions with businesses, and leading companies are taking notice. The Givex/Torex partnership allows all Torex users to now access the tools we create through their existing systems, providing a cost effective and seamless implementation of our programs."

"We are very happy to be expanding our relationship with Givex," says Nigel Lanch, VP Hospitality, Torex. "More than ever, our clients are looking for an integrated, all-in-one solution that meets their needs for real-time information yet also provides the robust functionality necessary for customer acquisition and retention."