BARCELONA, Spain, March 29, 2011 /PRNewswire/ -- HP announced that Carl Boustany has been appointed HP IHPS segment specialist for Middle East, Mediterranean (Turkey and Greece) and Africa (MEMA).

Based in Dubai, Boustany will provide support for the IHPS team within the MEMA region, promoting the HP T200 and the T300 Inkjet Web Presses. Following the success of these products in Europe, Boustany's role will be to further increase sales for IHPS and boost the conversion of analogue to digital in this region.

"The digital printing industry is growing rapidly and there is great potential for the adoption of Inkjet Web Press ( http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000... ) technology in MEMA. I wanted to be a part of a company that is at the forefront of driving this growth," said Boustany. "I felt that this role would be a great opportunity and I'm really looking forward to providing this region with the technology it needs. Over the coming months, I will be looking for new business partners to support the developments planned and the growth of this market."

Boustany has spent 15 years in product and sales management within the printing industry and by taking his new role at HP, he was looking to further develop his experience and learn more about digital technology.

"I believe there are exciting times ahead as this is a new side of the industry for me, and it's still relatively fresh for the region of MEMA," continued Boustany. "Installing an HP T200 or T300 press brings fantastic business opportunities to companies producing books, transactional print, direct mail or newspapers or considering moving into these areas of business, and I am eager to start communicating these benefits to the marketplace."

Since its first commercial installation in December 2008, the HP T300 Color Inkjet Web Press has accelerated the advance of digital printing (http://h10088.www1.hp.com/cda/gap/display/main/index.jsp?zn=gap&cp=20000... ) from niche to mainstream applications by offering cost-effective, high-volume digital colour production. The press prints a 762mm (30-inch) wide roll with 1,200 x 600 addressable dots per inch four-colour-process printing at a speed up to 122m/min (400ft/min).

The HP T200 press is a more compact machine, designed to fit existing production environments. It also easily supports the addition of full variable colour capabilities in two-up production mail and short-run or on-demand publications.