LONDON, May 16, 2011 /PRNewswire/ -- THX Ltd. today announced Senior Vice President Rick Dean's participation in the 3DTV World Forum, the first worldwide conference addressing every aspect of 3D technology and its relevance across the whole value chain.

WHAT: THX SVP and Chairman of the 3D@Home Consortium, Rick Dean, will participate in a panel discussion on "Determining Effective 3D Standards to Move the Market On." This panel on Tuesday will discuss the debate on whether 3DTV should be standardized and how to realistically implement the standards. It will also touch on the issues around 3DTV viewing safety and if they can be resolved. Dean will also be presenting on the "Key roles in the 3D Ecosystem-from content to consumers" at the Analyst Briefing Breakfast on Wednesday. This briefing format will allow delegates an informal chance to learn about a selection of 3D-related subjects in greater detail and ask their questions directly to the experts. WHO: Rick Dean, SVP of THX and Chairman of the 3D@Home Consortium, will be participating on a panel with: -- Stuart Lipoff, Chairman of the Consumer Electronics Society Standards Committee, IEEE -- Simon Gauntlett, Technology Director, Digital TV Group -- Nick Shepherd, Co-Founder, HDMI WHEN: Panel Discussion: Determining Effective 3D Standards to Move the Market On -Tuesday, May 17, 2011 at 11:55 a.m.(BST) Analyst Briefing Breakfast: 'Key roles in the 3D Ecosystem- from content to consumers' - Wednesday, May 18, 2011 at 8:00 a.m. (BST) WHERE: Thistle Marble Arch: 55 Bryanston Street London W1H 7EH, United Kingdom WHY: 3DTV is an exciting technology development capturing the imagination of consumers and industry professionals alike. However, there are a lot of issues which need to be discussed and evaluated to unleash its full potential and enable it to become as commercially successful as possible.