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In 2012, you'd have to be crazy to get into the cereal business. The start-up costs are high, margins are low and competitors are gigantic. 

Food scientist Mike Abrams and business partner Chuck Mason think they can make a go of it because they have an edge; caffeine. Cappuccino Crunch is toasted rice flour cereal made with coffee.

Can they market that to kids?  Why not? The Starbucks closest to my office is near both an Intel site and a high school and which do you think has more representation in there?  That's right, the high school.
Beef Products Inc.(BPI) has had enough, it seems.  A lawsuit filed in a South Dakota state court 
 goes after ABC News, Inc. for defamation over its"pink slime" coverage, claiming the network damaged the company by misleading consumers into believing it is unhealthy and unsafe.

They are also going after ABC news anchor Diane Sawyer and the Departure of Agriculture microbiologist who coined the term "pink slime", claiming about 200 "false and misleading and defamatory" statements about their lean, finely textured beef.
Did you know evolution was 'in crisis?' Neither did I, but Jason Rosenhouse at Scienceblogs is on the case, this time debunking a somewhat sing-songy phrase by philosopher of science John Dupre.
Science Left Behind is out tomorrow and there is no question it will be fighting an uphill battle in the science community.  Obviously a book that makes fun of anti-science progressives isn't going to be for progressives and it isn't for Republicans during election season, since Democrats get scant mention.
It seems silly that in 2012, along with Bigfoot we are still having to debunk the notion that someone becomes pro-science when they vote Democrat or, even sillier, that pro-science people have a fetish for government unions.

In reality, the perception of one side being more supportive of science is simply that science media is overwhelmingly partisan and has little interest in even a pretense of journalistic standards.  Criticizing Republicans sells books and it sells pageviews, but so do articles about Nibiru and the Mayan end of the world. That doesn't make them true.
People for the Ethical Treatment of Animals (PETA) is happy to objectify live human women in order to protest eating dead animals, but they aren't going to win every time, even when it comes to claims about the happiness of cows. A judge has ruled that truth in advertising doesn't always extend to humorous ads - if it did, we'd lose all those spots showing that every white man in America is unable to use a cell phone or cook a meal without assistance from a teenager or a woman.
Is food safety a contentious election issue?  The Center for Food Safety and the Center for Environmental Health say changes to the Food Safety Modernization Act (FSMA) have been held up in review, much like the administration did with the Keystone XL project from 2009-2011, in hopes of delaying new rules until after the November election. And they are suing over it.
Millennials, depending on who you ask, are up to 34 years old and have their own children but they still seem to like shopping for food at gas stations so food companies are scrambling to create packaging that appeals to them.

Exit cans, enter microwaveable soup bags. And they want it to be healthy, microwaved food.

How do you make the same old soup seem healthier?  You put it in a carton instead of a can. Yes, perceptually, a carton looks healthier to Millennials than cans do. 
Joe DiMaggio was a great player. He holds the record for hits in consecutive games (56) and he had only 8 more strikeouts than homeruns.  He also married Marilyn Monroe.  In his older days, he sold Mr. Coffee automatic drip machines on TV.

Now he is getting a coffee of his very own; Joltin' Joe, a carbonated espresso drink courtesy of AriZona, which is actually located in Long Island, NY.  Seriously, click on that link. Their site is programmed in Flash despite the fact that it pisses off 100% of people who visit sites programmed in Flash. It feels like 2004 all over again and runs as slow as you expect.
Nestlé, the world's largest food company, says the UN, the US and EU are all wrong on activist-created biofuel targets. As everyone who is not an environmental activist predicted, subsidies for biofuels have led to worse emissions to go along with looming food shortages and price rises.

Under current US laws, 40% of US corn must be used to make biofuels even though droughts have reduced crop yields significantly.  So while we keep hearing that current US policy had 'reduced oil imports' they leave out that the emissions are worse because of biofuels.  Only fracking has led to reduced CO2 emissions and activists have decided that natural gas extraction causes cancer now.
Sometimes kooky anti-science positions are academic; you have to fight against them because there is a slippery slope and social authoritarians will ban ten things if you let them ban one - because banning one is acceptance that they are 'right'.
The world is a better place when it is simple, black and white.  That is why campaigning NGOs and many journalists share a not-so-attractive sensibility: they are often uncomfortable with complexity, writes Jon Entine at Forbes. Dividing the world, and prickly science policy issues, into black and white makes for exciting narratives.

Unfortunately it’s invariably wrong, authoritarian and, as Freud would say, crazy (“neurosis is the inability to tolerate ambiguity”).
While caloric restriction had its day in the hypothetical sun a few years ago among the 'longevity' crowd, science has remained a little more skeptical.  Interesting results in some mice weaned at birth on a starvation diet won't really be testable in humans.

A 25-year study in rhesus monkeys fed 30% less than control animals represents another setback for the notion that a simple, diet-triggered switch can slow aging. Instead, the findings suggest that genetics and dietary composition matter more for longevity than a simple calorie count.
Like with psychic readings, sometimes you need to post a disclaimer that the following is 'for entertainment only'.  No science sensibilities were actually harmed in the writing of the following article by Ross Pomeroy at RealClearScience:

Social scientists, he says,  have a hard time being taken seriously because they have a strong penchant for turning out laughable research, the media has an equal fascination for covering it, and we love absolutely reading about it.  True.  So if you want to believe stressed men find fat women more attractive, you are racist even if you are not and that hangovers are a bonding experience, it is a good week for you.
In a Protestant country, despite claims that religion does not matter, it's still a tough cultural road for Catholics.  Almost no conversation can be had that won't end quickly with Galileo or some pederast priest. Being anti-Catholic is ingrained in history.
New York Times opinion columnist Nick Kristof is at it again. Despite pleas, even from people inclined to like the New York Times and people inclined to side with him politically, he refuses to talk about science a little less or at least learn a little more.
For more than a decade, Europe has been as anti-science as can be imagined regarding genetically modified organisms —  consumer crops that have had their genetic code altered in order to make them easier to farm.

Environmental activists have frequently responded to GM crop trials by vandalizing or destroying them, while scare stories about “Frankenfoods” have been a regular staple of the British media diet. But two developments in the last month show that Europe may be joining the science community again, while California prepares to leave it:
The world of game theory has been on fire since Freeman Dyson of Princeton and William Press of the University of Texas announced that they had discovered a previously unknown strategy for the game of prisoner's dilemma - and it guarantees one player a better outcome than the other.

The Prisoner's Dilemma is this: Alice and Bob commit a crime and are arrested. The police offer each a deal to rat the other our and go free while their friend does 6 months in jail. If both Alice and Bob snitch, they both get 3 months in jail. If they both remain silent, they both get one month in jail for a lesser offence. What should Alice and Bob do? 
"Earlier this week, the magazine "Mother Jones" posted a helpful little story on the question of whether the health-conscious consumer should wash organic produce. Was it necessary, the author pondered, after all “how bad could a little chemical-free dirt really be?”"

Chemical free dirt? If you are reading Science 2.0 at all, you know why that term sent Wired scribe Deborah Blum into a science fit. 

She writes, "By fostering a fictional world view of chemistry, it makes us less safe, not more; less aware of the world around us, not more. Because the only place where you might find chemical-free dirt is in the gardens of your fairy-tale imagination. And that’s not going to be all that useful back here on Earth."