Joe DiMaggio was a great player. He holds the record for hits in consecutive games (56) and he had only 8 more strikeouts than homeruns. He also married Marilyn Monroe. In his older days, he sold Mr. Coffee automatic drip machines on TV.
Now he is getting a coffee of his very own;
Joltin' Joe, a carbonated espresso drink courtesy of AriZona, which is actually located in Long Island, NY. Seriously, click on that link. Their site is programmed in Flash despite the fact that it pisses off 100% of people who visit sites programmed in Flash. It feels like 2004 all over again and runs as slow as you expect.