Yes, your favorite color is blue. Most of you, anyway. Except some women, who go for the redder part of the red-green axis.

A lot of science sites got a press release from Current Biology and went with the "women do prefer pink" headline without even reading the abstract much less the actual article, which is why you're smart enough to read about it here instead. In fact, if you read a story today that had "Girls prefer pink ..." somewhere in it, you can guess some journalist phoned that one in.

"It's hard finding the perfect woman," my friend Jack said to me.

"What do you mean?" I asked.