Naturally, they are framing the issue differently in light of the fact it doesn't really save much energy. Now Earth Hour shouldn't be judged based on how much energy it saves, said PR person for non-profits Mark Sarner. Its real goal is to send a message to policy-makers that people care about climate change.
Really? This is as baffling as Al Gore holding funding drives last year to raise money for 'awareness'? Does anyone really think anyone is unaware about climate change by now?
It's a feel-good for people who don't want to do anything tangible except be an annoyance for their kids.
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