If a post is not popular, you will never see it, so views count, but it is the message and not the popularity of it that persuades people,
according to a new paper.
819 demographically diverse American adults aged 18-35 were shown two YouTube videos either for or against vaping. The pro-vaping videos were commercials for e-cigarette brands. The anti-vaping videos were public service announcements produced by anti-tobacco groups. What was changed was the view numbers that participants saw for the videos.
Participants saw view numbers either around 10, 100, 100,000 or 1,000,000.