PG-13 films have lots of “happy violence,” say UCLA researchers. Borrowing from the late communications theorist George Gerbner, happy violence is that which is “cool, swift, and painless.” PG-13 films don’t consider the consequences of violent acts, such as injury, death, and the shattered lives of the people involved.
Any why this matters, says Theresa Webb, a researcher in the department of epidemiology and the Southern California Injury Prevention Research Center at UCLA's School of Public Health, is simple: youth violence is a commonplace occurrence in American society. Homicide is the second leading cause of death among 15- to 24-year-olds overall.