Erin's Spin

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I am a current graduate student at USC Annenberg School for Communication and Journalism. I write for Neon Tommy, a digital news website, as a science writer. My undergraduate degree is from the University of California, Davis with a degree in Biol…
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Marine Microecosystem: Shedding Light on the Base of the Food Chain

Marine Microecosystem: Shedding Light on the Base of the Food Chain

Effects of climate change and global warming, although currently shrouded in mystery may soon be more clearly explained thanks to a new microbial ecosystem model built by researchers at MIT. The study is based on microscopic ‘planktonic’ marine organisms, so small that 500,000 of them could fit on the head of a pin. The MIT ecosystem, smaller than a stick of chewing gum, is the first ecosystem model to show how microscopic plankton live and collect food, serving as the base of the aquatic food chain. Their work, published in the January issue of American Naturalist, may lead to better understanding of these tiny marine organisms and their impact on global climate change.

The Power of Communication: Psychology of Words and Language Revealed

The Power of Communication: Psychology of Words and Language Revealed

Whoever said that the pen is mightier than the sword definitely knew what they were talking about. To humans, words are more than a means of communication, they can shape our beliefs, behaviors, feelings and ultimately our actions. Although swords can coerce us, and threaten, nothing is more powerful than a tool which can shape our opinions.When it comes to language and communication, the rule is that it’s not what you say, but what people hear.  Words are one of the most powerful tools that we as humans possess; they can ignite revolutions or defuse tension. The problem is that words are underestimated as being central to thought and behavior processing as well as decision making.

2008's Top 10 Coolest Science Gadgets (So, Gifts for the Holidays You Didn't Even Know Existed)

2008's Top 10 Coolest Science Gadgets (So, Gifts for the Holidays You Didn't Even Know Existed)

Today you wake up and realize that Christmas is fast approaching, a little more than a week away, and you haven't done ANY shopping for gifts. Now that you realize that Christmas looming in your very near future, you are tempted to get the usual bath spa set for mom and golf tie for dad, but here are some helpful suggestions for some gifts that are convenient, eco-friendly and just plain cool. Just follow these simple steps to complete your successful shopping venture and avoid the stress of last minute shopping at the stores. Step 1: Don't PanicStep 2: Take deep breathsStep 3: Get on the internet

Cognitive Efficiency Determines How Advertising Affects Your Brain

Cognitive Efficiency Determines How Advertising Affects Your Brain

As we watch TV, listen to the radio or flip through the pages of a magazine, most of us ignore the relentless onslaught of advertising. But are we in fact being persuaded and influenced by the glossy pages of that magazine or that 30 second commercial? The prevalence of advertising on consumer preference has long been debated by communication and psychology professors alike, none of whom can agree to the meanings of their research, which have all yielded vague and inconclusive results. A new area of study has suggested that human response to advertising is based on our cognitive efficiency instead of marketing manipulation.

Will This HIV Vaccine Succeed Where Others Have Failed?

Will This HIV Vaccine Succeed Where Others Have Failed?

Since the 80’s, as the awareness of HIV has increased exponentially, scientists have struggled for a vaccine to quell the rising number of AIDS-related deaths occurring each year. According to an AIDS epidemic update released in December of 2006  by the Joint United Nations Program on HIV/AIDS (UNIADS) and the World Health Organization (WHO), there were 39.5 million people worldwide living with HIV. That includes the 4.3 million newly infected individuals that year alone, and not including the 2.9 million deaths from AIDS in 2006.

Gene Therapy Cures Sickle Cell In Mice

Gene Therapy Cures Sickle Cell In Mice

As our knowledge of biology has increased exponentially, so has our potential to find new treatments and technologies to battle ailments previously incurable. However, many of these expansions of knowledge have faced stalling challenges and hurdles, halting practical applications. Gene therapy has been one of these dreams, touted as having endless potential, yet viable medical treatments were always yet to be developed. This is all about to change, as new laboratory research has seen unprecedented developments in gene therapy.

Science Shows You How To Make A Better Thanksgiving Turkey

Science Shows You How To Make A Better Thanksgiving Turkey

Thanksgiving is the celebration of family, friends and loved ones. It is a time to reflect on our fortunes and give thanks for what we have. Nonetheless, it is also one of the most stressful times of the year for many people. This stress seems to be centered on the famed Thanksgiving feast. We are haunted by golden brown turkeys which are dry on the inside and mushy pumpkin pie. For many of us, having the perfect Thanksgiving meal is essential to a successful Thanksgiving, so I am here to help. Here are some helpful holiday hints that will make your Thanksgiving go without a hitch.

Anti-Viral Motel: Viruses Check In But They Don't Check Out

Anti-Viral Motel: Viruses Check In But They Don't Check Out

Every type of disease has a specific treatment program. We have drugs to treat symptoms of countless illnesses and maladies, but viral infections continue to elude treatment. While we have vaccines to prevent initial infection of some viruses and other medications to treat problematic symptoms, there is little one can do to prevent a virus from replicating and causing disease. Viral infections can be lethal and without treatment options, we are left with our own natural defenses to fight off viral invaders. This is about to change.

New Hope for Patients with Parkinson's

New Hope for Patients with Parkinson's

Researchers at the Mayo Clinic studying Parkinson’s disease have made a breakthrough therapy that could slow progression of the disease or even halt its onset. Previous research has discovered that patients with Parkinson’s have an abnormal abundance of alpha-synuclein, a protein, which is believed to be the cause of the disease. Targeting this protein has since taken forefront of their studies and researchers have developed a method to reduce the expression of alpha-synuclein in the brain.

The Controversy Surrounding Ginkgo Biloba and its Effect on Alzheimer's

The Controversy Surrounding Ginkgo Biloba and its Effect on Alzheimer's

Sometimes, you have to read between the lines. As a columnist, I receive a host of press releases that fill up my mailbox with mostly unintelligible medical jargon which mostly amounts to nothing. So this past weekend, when I was sent a report from JAMA (Journal of the American Medical Association) saying that results from a six year study were being published in the following week’s journal, I eagerly awaited the study. However the study concluded that its six year evaluation on the effects of Ginkgo biloba extract on cognitive function in Alzheimer’s disease (AD) patients yielded nothing.

The House Drinking Game!

The House Drinking Game!

If you are like me, then you are excited for Tuesdays because you look forward to watching House every week. If you shout your own diagnosis at the TV screen and marvel in awe when they finally figure out the ailment (and more so because you have an idea what it means) then you will appreciate this higher level of House fandom.My friends and I call it The House Drinking Game.  You see, as creative and different as House is, there are some things you can predict about it.   And if you can predict it, you can make a game of it.

Is Too Much Exercise Bad For You?

Is Too Much Exercise Bad For You?

There are a few things that are a given when it comes to understanding the human body. Long periods of stress are bad. We all know this. Stress from relationships, work or other causes are bad for us. We get less sleep, eat worse and we get sick more often. We also know that exercise is good for us. This is also a given.