Random Thoughts
- Consumers Alienated By Technical "Puffery" In Advertising
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Marketing experts say advertising that touts head-scratching scientific ingredients or other such "puffery" only an expert could appreciate is likely to alienate informed consumers. The findings show that consumers filter ad claims, rather than a ...
Article - News Staff - Mar 30 2010 - 12:16pm
- Morning Science Quote
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The motive of blind despair can never reasonably have place in the sciences; since, however unsuccessful former attempts may have proved, there is still room to hope, that the industry, good fortune, or improved sagacity of succeeding generations may reac ...
Blog Post - Michael White - Mar 31 2010 - 6:04am
- Random Noise #21: World's Most Dry and Remote Area
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Random Noise #21: World's Most Dry and Remote Area How do you go about finding the world's driest, most remote area? You could use a satellite, but that's exceedingly expensive. You could send out questionaires, but that is unreliable. Work ...
Blog Post - Patrick Lockerby - Mar 31 2010 - 7:58pm
- Wabi-Sabi in Science
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I chose this unusual name (Wabi) and placed it in front of my name "Don" around 1996. The word comes from the Japanese and Chinese culture. I have four books on Wabi-Sabi I purchased; written by different people recently. 1. Koren, L. (1994). Wa ...
Blog Post - Don Johnson Jr. - Apr 1 2010 - 1:31pm
- The Say Of The Week
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"I love work, it fascinates me; I can sit and watch it for hours". J. K. Jerome ...
Blog Post - Tommaso Dorigo - Apr 3 2010 - 5:24am
- Help Me Solve A Mystery!
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You probably think that because I started a hybrid social media/science media darling like Scientific Blogging, adored by many, I must know a lot of people. Just the opposite is true. I know shockingly few, so I never have those awkward moments where I ...
Blog Post - Hank Campbell - Apr 3 2010 - 5:23pm
- Social Networking Benefits Real-Life Communities
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Web sites that foster online communication and interaction are not merely vapid echo chambers of self-promotion, according to a new study in American Behavioral Scientist. In fact, just the opposite is true. Interactions on Facebook, Twitter and other soci ...
Article - News Staff - Apr 5 2010 - 1:21pm
- Philip Pullman on the Right to be Shocking
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Here is an amusing quote from novelist Philip Pullman. At the 2010 Oxford Literature Festival, on the early afternoon of Palm Sunday, March 28th, in Oxford's Sheldonian Theatre, Philip Pullman gave a talk on his book "The Good Man Jesus and The S ...
Blog Post - Richard Mankiewicz - Apr 6 2010 - 2:10am
- The Unscientists 2010 Awards
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The Unscientists 2010 awards Shamelessly stealing the Festival Of Idiots central theme and with no proper credit given to its originator, The Rugbyologist, the Chatter Box proudly announces The Unscientists 2010 Awards. The rules, hereinafter known as � ...
Article - Patrick Lockerby - Apr 6 2010 - 3:30am
- Cake v Pie: A Scientific Analysis
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"I love cake. Cake is wonderful. But it is too easy to get caught up in the idea of cake. When you compare the data, it is clear that pie is a better choice. " And so Hyperbole and a Half launches into a hilarious scientific analysis of this d ...
Blog Post - Richard Mankiewicz - Apr 7 2010 - 7:36am
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