A recent paper uses neuromarketing techniques - basically, electrodermal activity to detect fluctuations in the emotional and attentional state of subjects in response to commercial stimuli - to try and deduce a relationship between the hand and the use of stone tools, and the cognitive functions associated to the sensory and exploratory process of manipulation, in addition to the spatial relationship between hand and object.
Yes, by seeing how people sweat now they think they can tell us about Lower Paleolithic Oldowan and Acheulean manufacturing. paleoanthropology and archaeology for how the parietal cortex in the brain and visuospatial capacities have evolved in the human genus.
It reminds me of the "Land of the Lost" remake, where the Quantum Paleontologist promotes time travel as a way to build a renewable energy future. Except electrodermal neuromarketing is funnier.
A recent paper uses neuromarketing techniques - basically, electrodermal activity to detect fluctuations in the emotional and attentional state of subjects in response to commercial stimuli - to try and deduce a relationship between the hand and the use of stone tools, and the cognitive functions associated to the sensory and exploratory process of manipulation, in addition to the spatial relationship between hand and object.
Yes, by seeing how people sweat now they think they can tell us about Lower Paleolithic Oldowan and Acheulean manufacturing. paleoanthropology and archaeology for how the parietal cortex in the brain and visuospatial capacities have evolved in the human genus.
It reminds me of the "Land of the Lost" remake, where the Quantum Paleontologist promotes time travel as a way to build a renewable energy future. Except electrodermal neuromarketing is funnier.
