Marketing: We Can't Just Ask, Because Consumers Can’t Tell
People believe that they know what moves them to act; marketers seem to agree. To learn what people think and feel about a product or message, just ask them, right?
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Here's Why The Epidemic Strain Of C. Difficile Is So Deadly -- And A Way To Stop It
A new, epidemic strain of C. difficile is proving alarmingly deadly, and new research from the University of Virginia School of Medicine not only explains why but also suggests a way to stop it.
How Job Insecurity Changes Your Personality
With unemployment at its highest rate in three decades, almost a million Australians are experiencing the anxiety of being out of work. Even more are underemployed, and more still holding on to jobs…
'Deepfakes' Are The Most Worrisome Form Of Artificial Intelligence For Terrorism And Crime - And 5 Others To Think About
Experts asked to rank 20 ways Artificial Intelligence could be used to facilitate crime over the next 15 years, in order of concern, listed "deepfakes" - fake audio or video content so real…
State Attorneys General File To Block Open Source Information - Because The Info Is A Printed Gun
The Attorneys General of Democratic states Washington, Massachusetts, Connecticut, New Jersey, Pennsylvania, Oregon, Maryland, New York (plus the District of Columbia) are filing a lawsuit…