Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a…

March 31, 2009, New York, NY—Scientists at Columbia University Mailman School of Public Health have discovered that astrocytes, supportive cells in the brain that are not derived from an immune cell…

A blood test that can help predict the seriousness of a head injury and detect the status of the blood-brain barrier is a step closer to reality, according to two recently published studies involving…

AUSTIN, Texas – A method for creating dispersed and chemically modified graphene sheets in a wide variety of organic solvents has been developed by a University of Texas at Austin engineering team…

AUGUSTA, Ga. – A failing heart makes a lot of a hormone needed to eliminate the excess salt and water bloating the body but not enough of the enzyme needed to activate it, researchers say. Using…

[PRESS RELEASE, 31 March 2009] Researchers at the Swedish medical university Karolinska Institutet (KI) have constructed a mathematical activity model of the brain's frontal and parietal parts, to…

Imagine a delicious pile of French fries next to a low-fat green salad. After resisting the fries, can you really be expected to go to the gym instead of watching TV? According to a new study in the…

(WASHINGTON, March 31, 2009) - For the first time, scientists have shown that amniotic fluid (the protective liquid surrounding an embryo) may be a potential new source of stem cells for therapeutic…

Consumers often make decisions by predicting how they'll feel after an event or purchase. But different approaches to predicting lead to different conclusions, according to a new study in the Journal…

Washington, DC – Researchers at Georgetown University Medical Center (GUMC) have been able to speed recovery and substantially reduce damage resulting from spinal cord injury in preclinical studies.…

To avoid unwanted or unnecessary purchases, keep your hands off the goods. That's the conclusion of a new study in the Journal of Consumer Research. Authors Joann Peck (University of Wisconsin…

Although perhaps the greatest public health achievement of the 20th century was the disinfection of water, a recent study now shows that the chemicals used to purify the water we drink and use in…

Consumers are constantly bombarded with subtle and even subconscious cues from their environment. A new study in the Journal of Consumer Research examines whether these cues activate goals that…

How bad science can make you feel really good. There is some really wonderful bad science to be found out there in the wierd world web.  More wonderful than the bad site is the good site that…

Mission Madness got personal. Perhaps it was the SPB ballooning of votes, perhaps it is simply inherent in any popularity contest like this. With only three rounds let to go (vote early, vote often!…

It has been revealed that 1 in 3 people in the UK are still struggling to find an NHS dentist, according to new research from Simplyhealth. Simplyhealth's Annual Dental Survey has revealed that…

Here's another reason to hate leftovers. A research study in the Journal of Leukocyte Biology sheds light on one cause of arthritis: bacteria. In the study, scientists from the United States and The…

Here's another reason why dieters should avoid all-you-can-eat buffets: When faced with a large variety of items, consumers tend to underestimate how much of each item is present, according to a new…

Some consumers will opt for local products and others always prefer global brands.   A new study in the Journal of Consumer Research takes a look at why local goods can even beat out…

If you don't know the story of the cane toads, here's the short version: imported to Australia in hopes of controlling the cane beetle, which came to the continent with the sugar cane when *it* was…