Valéria Brandini

Summary [ Edit ]
I´m an anthropologist/communicologist whose scientific skills were from the beginning oriented for and applied to the market of consumer goods ¬— interpreting socio-cultural trends, developing consumer insights and strategies all leading towards Innovation. First graduating in Anthropology (UNICAMP), doing Masters in Marketing and Advertising (USP), achieving Doctoral Degree in Communication Science/Anthropology (USP / Uniersitá La Sapienza) which research was developed also in England (Central Saint Martins College of Arts and Design) and Post Doctoral degree in Consumer Anthropology (still in process at UNICAMP).
From the last 15 years I´ve been developing studies, researches and new methodologies to understand the universe on consumer goods, using elements from Anthropology, Sociology, Semiotics and Communication Science to identify different movements towards the future and peculiarities in the consumer behavior to generate answers and from this, develop insights and strategies for companies of many different areas, from fashion and cosmetics to cars and food industry. My interest is eliminate the gap between science and market and generates the best tools and methods from scientific world to be used in the business world.
Having written books in Brazil and United States and doing many articles about the subjects of my researches I continue to develop scientific studies in academic world and in the business area, my main goal for the last decade.
I worked in the best companies of Qualitative Research, Innovation and Consumer Behavior in Brazil, experiences that I elaborate to achieve the best results in Antropolab, my company. Nowadays I´m the Consumer Insight Director at Tree Branding.

Specialties:Consumption Archeology, Ethnography, Consumer Anthropology, Consumer Insight, Anthropology of Youth, Communication, Symbolic Production in Advertising, Sociology of Emotions, Semiotics, Macro and Micro Socio-cultural Trends, new fields in Communication and human interactions (like cyber space), Cyber Ethnography, Gender Anthropology, Anthropology of Design.