Psychology

Experiments psychologists from the Polytechnic University of Valencia and the University of Oxford say that the color of the cup matters in the flavor of hot chocolate - it tastes better in an orange…

A desire for expensive, high-status stuff is related to feelings of social status, not social status itself, and that helps why minorities are attracted to 'bling', say psychologists. Previous…

Industry Intelligence Inc., formerly ForestWeb, does surveys-for-hire in a number of industries, covering everything from food to paper to packaging.  Their 2012 EcoFocus trend survey addressed…

It may not work with the ladies, but when it comes to leading a team tasked with developing new products and bringing them to market, new research from North Carolina State University shows that…

In the aftermath of the Newtown, CT shooting, people are searching for answers. The mental illness aspect is obvious, much like with the psychology graduate student in Colorado who opened fire on…

Outrage about another school shooting does its part to increase vigilance against the odd ones out, the misfits soiling the norm of usual irrationality, the a-socials, the depressed, the autistic,…

A new survey by the University of Iowa says casino growth in the state has not influenced gambling by residents. It instead suggests that fewer Iowans gambled overall and also that fewer people have…

Higher rates of schizophrenia are found in urban areas and it can be attributed to increased deprivation, increased population density and an increase in inequality within a neighborhood, says a new…

Do you prefer to have a few close friends or a larger social circle that is less deep? Social psychologists say your preference reflect your personality but also individual circumstances - like…

Why do people think that a $25 flu shot is more likely to still have them getting the flu than a $125 flu shot? It isn't that they think a $25 flu shot is less effective, it's that they worried they…