Psychology

Not long ago, many scientists had the belief that after the age of about three, the brain was pretty much fixed in function. You could imprint new memories and learn new skills, but that was about it…

Propaganda - An Application Of The Forgetting Curve Learning curves,  forgetting curves, adjacency and the scientific roots of the black art of propaganda. Modern rules of propaganda have their…

The responsibility of Twitter updates got you down? D'you think about tweeting but never actually get around to it? Never fear, Adam Wilson is here. The University of Wisconsin-Madison biomedical…

Sexual images trigger chemical reactions in your brain, which in turn compel us to act in specific ways, or be drawn to certain things, or motivated to engage in particular behaviors. It's common…

The majority of "fused" people, those who view themselves as completely immersed in a group, are willing to commit extreme acts for the good of their compatriots, says research soon to appear in…

Why are some things funny? Philosophers have asked that for millenia but two marketing people think they've come up with the formula: humor comes from a violation or threat to the way the world ought…

When you woke up this morning were you an expert water measurer? No? Well, you will be after reading this article. But that might not be a good thing: experts are sometimes worse off than regular…

We are driven (some of us more than others) to identify, classify, and organize. According to Baron-Cohen, individuals on the spectrum are extreme systemizers (with deficits in empathizing). He…

Not so long ago I started adding atheists to my Facebook account. I added about 100 of them and at least 20 of them are aggressive atheists. Aggressive atheist are easy to recognize, they often have…

In my last post I wrote about how Hedge Fund managers base their choices on “stories” they weave with the information they gather. If you believe in rationality and evidence based thinking, the…