On most comedy television shows with episodes dealing with kids and sports, there is likely to be a joke about snack culture; it has to be organic, free-range juice boxes, etc.The jokes are there because for the script writers, snack culture wasn't a thing for most of them when they were children, nor was it for most parents. The audience will laugh but the screenwriters and the audience are the ones who made snack culture during and after sports the cultural norm. Gatorade was only invented at the University of Florida (home of the Gators football team) when they were adults and didn't become popular until the 1970s, so we can't blame Baby Boomers for this one.