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Hank CampbellRSS Feed of this column.

I founded Science 2.0® in 2006 and since then it has become the world's largest independent science communications site, with over 300,000,000 direct readers and reach approaching one billion. Read More »

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I don't drink much milk now, though I did when I was a kid. I think I eat more cheese than I did then, and that makes sense. We were a poor family on a subsistence farm and cheese is expensive. Milk was not. At least if you got it right from the farmer. 

But most of us don't get it right from the farmer, which is one reason why an increase in milk prices in the U.S. won't help dairy farmers much, any more than it will in Australia or any other country. Most people do not buy dairy products from a local farmer, they buy food in stores. And the products in those stores may not even have been made using milk from this country.
Food is plentiful and affordable, and that has brought an increase in consumption of foods that matched an ancient evolutionary mandate; sweetness.

In ancient times, humans knew that sweetness meant more calories and in a world where they often weren't sure where the next meal would come from, getting as many calories when they were available was important. When agriculture came into existence, farmers began genetically modifying foods to be bigger and sweeter. Beginning in the late 1980s, science gave us a true food boom, with more food grown on less land with less environmental strain than thought possible when claims of a "population bomb" by authors such as Paul Ehrlich and John Holdren were popular.
The race is on to be the food craze of 2019 and the leading contenders so far are biltong - beef jerky from South Africa - and angelica keiskei koidzumi (ashitaba) from Japan.

If a plant can have a leaf cut off and have it grow back the next day, why not assume eating it will help humans? Because we know more science now than 18th century soldiers did. 

But once a supplement takes off, more studies showing magical benefits will be soon to follow, and Nature Communications is helping get things going - perhaps because the credit card cleared. It certainly can't have gone through real peer review.
One new craze in the alternatives to medicine community is infusions of plasma from young donors, sold with the claim that it can prevent aging, dementia, Parkinson’s disease, multiple sclerosis, and even PTSD, post-traumatic stress disorder.

Vampires are just a story people choose to buy, like homeopathy and organic food. Plasma in blood does contain proteins that help blood clot blood but unless you are a trauma patient or have a medically diagnosed clotting condition, you are not benefiting from plasma.
Former Denver Broncos running back Terrell Davis, who trained by running with tractor tires strapped to his waist and all that, has an easy marketing hook for his new cannabis 'athletic recovery' drink; if I am wrong, then why do I have two Super Bowl rings and a spot in the NFL Hall of Fame?(1) 

It sounds ridiculous when it's so on-the-nose, but that kind of strategy is common because it works. It is why athletes lend their name to products, and why friends of athletes want them involved in companies. As is happening with this Defy beverage, which touts that it contains cannabidiol (CBD) extracted from the marijuana and is being pushed by David, a friend of the CEO.

The bad news: there is no way this is an anti-inflammatory
Friends of the Earth, the kooky offshoot of Sierra Club that hates science even more, is dumping its advertising budget into a claim it commissioned from a Maharishi Institute scholar who runs what is apparently an uncredentialed lab claiming they were able to detect a weedkiller in common food. And journalists have repeated it everywhere.

Any scientist could have told them that and saved their money.