Articles by Joel Weinberger

Marketing: We Can't Just Ask, Because Consumers Can’t Tell

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Air Pollution From Wildfires Can Do In One Day What PM2.5 'Virtual' Pollution Never Will

When you see a TV weather personality put up an air quality map for the last 10 years, it might make you believe that pollution is far worse than when you were young.

Genetically Rescued Organism: A GM Poplar That Produces Less Isoprene But Grows Just As Fast

Poplars have become popular for use in products like paper, pallets, plywood, furniture frames - even as a biofuel - because they grow quickly.

Between Brexit (not or not yet?) and Mothers’ Day

Today we are between what was supposed the be the day Britain left the EU, and Mothering Sunday, more popularly known as Mothers’ Day.

Ousiometrics Analysis Says All Human Language Is Biased

A new tool drawing on billions of uses of more than 20,000 words and diverse real-world texts claims to have found that human language is systematically biased, but not against things. It is instead…