Vision

Neuroscientists have discovered that the brain sees some faces as male when they appear in one area of a person's field of view, but female when they appear in a different location, a finding which…

The eye is not just a lens that takes pictures and converts them into electrical signals, it is the first part of an elaborate system that leads to "seeing".   As with all vertebrates, nerve…

A man with an inherited form of blindness, retinitis pigmentosa, has been able to identify a coffee mug and various shades of gray using a retina implant, according to work published in Proceedings…

Boise State University's football team is smoking, and some have wondered whether their blue football field may help explain their success...so much so that, a couple months back, Oregon State…

You’ve heard that space is curved – that’s gravity. You’ve also been told that you cannot really understand curved space. Sure, you can come to know curvy mathematics by studying general relativity…

Here’s my vote for the best illusion ever. It was created by B. Pinna, G.J. Brelstaff / Vision Research 40 (2000) 2091–2096. Loom your head toward, and away, from the center point. Print it out and…

Science can make you a better dancer - or at least improve your chances of not looking stupid to the opposite sex, say a group of evolutionary psychologists who used 3D motion-capture technology…

If you're a print magazine, or in marketing consumer goods, you care about packaging. The general science magazine "New Scientist" approached neuroscience marketing firm NeuroFocus to test three…

There aren’t many cyclopses in nature, and those that exist don’t live up to expectation. They tend to be crustaceans like water fleas and another aptly named “cyclops” (see left photo below) or…

Can neuroscience help a magazine sell more copies?   New Scientist wants to find out, so they teamed up with NeuroFocus, who bill themselves the world's largest neuromarketing company, to make a…