What would you do to get more likes or shares on your favorite social media platform this April Fool’s Day?
Would you blast an airhorn in your partner’s ear while they’re sleeping, record and upload their reaction online? Would you put hot chilli in their food, then film and share their distress?
Online prank videos are nothing new, and while many are lighthearted, a concerning sub-genre called “clout-lighting” has been emerging across the internet.
But in case you might be planning to clout-light your partner this April Fool’s Day, research shows it’s a surefire way to get dumped.