Critics of scientists and science writers who speak plainly usually note it is better to be more neutral in tone, informational - 'show them some slides.'

Yet very little actually gets done that way. A few places can stay in existence writing 'the universe is mysterious' articles but environmentalists know how to move the needle, financially, politically, and cultural. And it is not by being informational. Though their work is often hyperbole and misinformation around a kernel of scientific truth, they see positive results as the goal, not science.
We don't get many new antibiotics in America despite there being a great need. The reason is simple; though 85% of American drug spending is for "generic" - it is off patent, so anyone can make it without doing any work - a lot of people want everything to be generic. And cheap. Big Pharma is hated.

There is nothing cheap about science, so companies who don't want to spend $1 billion and 10 years for a new antibiotic only to have some grandstanding populist in Congress declare that medicine should be free. Instead they will tackle more obscure drugs that are less likely to get attention.
Unlike US environmentalists, Belgian greens didn't flip and suddenly regard hydropower as a bad thing, they regard it as a viable part of their renewable energy strategy. All options are on the table, 50 percent of their electricity is even nuclear.  That's smart, nuclear is 2 times the energy capacity of natural gas and obviously an order of magnitude greater and more reliable than wind and solar.
Going to an area where there are a lot of wind vanes can be shocking. The noise and environmental blight for so little energy isn't worthwhile, and needing to get exemptions from endangered species laws due to deaths of avians like eagles make them a real negative.

Solar panels have a little better cultural response but can still be unattractive. If you are a wealthy elite who doesn't like the appearance, or a government building using taxpayer funds, you may be able to turn architectural constraints into alternative energy without ruining the aesthetic. The archaeological park of Pompeii and the Portuguese city of Evora are creating solar panels that look like ancient Roman tiles or terracotta bricks to match the skyline.

Archaeologists in northern Iraq, working on the Mashki and Adad gate sites in Mosul that were destroyed by Islamic State in 2016, recently uncovered 2,700-year-old Assyrian reliefs. Featuring war scenes and trees, these rock carvings add to the bounty of detailed stone panels excavated from the 1840s onwards, many of which are currently held in the British Museum.

Advent calendars with hidden chocolatey treats, huge tins of Quality Street and steaming cups of hot chocolate festooned with whipped cream and marshmallows are all much-loved wintry staples at Christmastime. But how many of us stop to think about where chocolate actually comes from and how it made its way into our culinary culture?

The story of chocolate has a compelling, rich history that academics like me are learning more about every day.

In 2017, three researchers from the National Research Institute for Agriculture, Food and the Environment (INRAE), Denis Bourguet, Benoit Facon and Thomas Guillemaud, founded Peer Community In (PCI), a peer-review-based service for recommending preprints (referring to the version of an article that a scientist submits to a review committee).

The service greenlights articles and makes them and their reviews, data, codes and scripts available on an open-access basis. Out of this concept, PCI paved the way for researchers to regain control of their review and publishing system in an effort to increase transparency in the knowledge production chain.

Inscriptions on the walls and crosses in a grotto first found by grave robbers in Lachish national park of the Judean lowlands west of Jerusalem have led archaeologists to conclude it was dedicated to Salome, associated with the birth of Jesus Christ in early Christian accounts.  The Jewish burial chamber and ossuaries dating back to the Roman period became part of a Christian chapel during the Byzantine era until the region was captured by the Rashidun Caliphate in the middle of the 7th century.
From insulin to lowering environmental strain to grow food, genetic engineering is one of the marvels of the 20th century. In the 21st, CRISPR-Cas9 or something else may achieve the same lofty status but genetic engineering isn't done yet.
Giant blue and humpback whales migrate across the ocean to breed and give birth in waters where predators are scarce.

A new analysis of the fossil bed in the Berlin-Ichthyosaur State Park (BISP) in Nevada’s Humboldt-Toiyabe National Forest suggests that nearly 200 million years before giant whales evolved, school bus-sized marine reptiles called ichthyosaurs may have been making similar migrations to breed and give birth together in relative safety.

Nevada is east of the very large state of California, and the study offers a possible explanation why at least 37 of these marine reptiles came to meet their ends in the same locale.