The title of this post is not of my making - it is something you may read in a list of recent ATLAS results, in
one of the otherwise dry and business-like web pages of the experiment:
Don't get me wrong, I am all for a bit of personality in such web outlets, so the above rather than criticism should be seen as an exhortation to my CMS colleagues (as CMS the experiment I am a member of) to mimic its competitor. I look forward to a listing of "CMS wondrous new results on Higgs physics", e.g. ...