Seriously.

You buy more salad dressing from Paul Newman under his own label than you would if he were in commercials for someone else, research says.

Endorsements by the rich and famous have long been a staple of the advertising industry. They can give otherwise mundane products, like razors or carpet cleaners, new cachet. Market research has shown repeatedly that celebrities can "instantly" add personality and appeal to even unknown products and make or break recognized brands.

Eating about 30 calories a day of dark chocolate was associated with a lowering of blood pressure, without weight gain or other adverse effects, according to a study in the July 4 issue of JAMA.

Previous research has indicated that consumption of high amounts of cocoa-containing foods can lower blood pressure (BP), believed to be due to the action of the cocoa polyphenols (a group of chemical substances found in plants, some of which, such as the flavanols, are believed to be beneficial to health).

“A particular concern is that the potential BP reduction contributed by the flavanols could be offset by the high sugar, fat and calorie intake with the cocoa products,” the authors write. The effect of low cocoa intake on BP is unclear.

Basque biotechnology company Progenika Biopharma have presented a device, known as BLOODchip, which greatly eliminates the risk of adverse reactions due to incompatibility in blood groups between donor and receptor in blood transfusions.

With the aim of guaranteeing safety during blood transfusions, Progenika has developed and validated 1,000 clinical samples in cooperation with the principal European blood banks. The validation of these samples was 99.8%, considerably higher than that produced using the current serology technique, which produces an error of 3%.

Italian flies behave completely differently from English ones – and the difference lies in their genes, a new study from the University of Leicester has discovered.

The finding in the world renowned Department of Genetics at the University of Leicester has shed new light on the rhythm of life.

The Leicester team has published its findings in two back-to-back papers in the journal Science and further develops a decade-old Leicester discovery.

Differences in immune systems have been found in African Americans with multiple sclerosis (MS) compared to Caucasians, possibly offering a clue why African Americans experience more disability with MS than Caucasians, according to a study published in the July 3, 2007, issue of Neurology.

For the study, researchers compared levels of antibodies in the cerebrospinal fluid of 66 African Americans to 132 Caucasians with MS.

The study found antibody levels in the cerebrospinal fluid of African Americans with MS were 29 percent higher than levels found in affected Caucasians.

Instead of preserving life, Germany’s embryo protection law has had the unintended consequence of increasing the number of foetuses killed after fertility treatment according to new figures presented at the European Society of Human Reproduction and Embryology today (Wednesday). A representative of the German IVF registry has called for the law to be changed urgently to ensure that this situation does not continue.

The German embryo protection law, passed in 1991, stipulates that no more than three embryos can be created per cycle of IVF and all three, regardless of their quality, must be transferred to the patient’s womb at one time, and cannot be frozen or discarded.

Surgical instruments or implants that are contaminated with residual bacteria, or pyrogens, can cause blood poisoning in patients. Researchers are developing a test that imitates the human immune system in the laboratory, eliminating the need for animal experiments.

Endoscopes and catheters are often recycled after use in a surgical operation. Various tests ensure that the devices do not jeopardize patients’ health. They must be sterile, i.e. free of living bacteria, and must not have any pyrogens attached to them. These are fever-inducing residues of fungi or bacteria which can cause blood poisoning if they enter a patient’s bloodstream.

Fibrinogen, a blood-clotting protein found in circulating blood, has been found to inhibit the growth of central nervous system neuronal cells, a process that is necessary for the regeneration of the spinal cord after traumatic injury. The findings by researchers at the University of California, San Diego (UCSD) School of Medicine, may explain why the human body is unable to repair itself after most spinal cord injuries.

The study, led by Katerina Akassoglou, Ph.D., assistant professor in UCSD’s Department of Pharmacology, is the first evidence that when blood leaks into the nervous system, the blood protein contributes to the neurons’ inability to repair themselves.

The quality and size of electronic display screens may have gotten a lot better. We may also soon see erasable and rewritable electronic paper and ink that can change color electromagnetically, thanks to University of California, Riverside nanotechnologists who have succeeded in controlling the color of very small particles of iron oxide suspended in water simply by applying an external magnetic field to the solution.