Who knew pizza was so competitive?  I thought the truly ridiculous ideas would come from the uber-egos of Richard Branson and Larry Ellison but, no, it's about pie.

Pizza Hut delivered pizza to pizza to the International Space Station in 2001 and Dominos...well, all they did was pay someone in Japan 25 grand for an hour's work.   But they have a new advertising company now and apparently they are thinking big.

Anyone can deliver pizza to the ISS - heck, the Space Shuttle was basically a delivery truck, and it cost $450 million per launch.  For the cost of 30 deliveries, Domino's estimates it can build a whole pizza parlor right on the Moon.

They hope to be able to use local materials to make the concrete.  That's environmentally terrific.