Warm Ambient Fragrances Make Consumers Buy More

Warm Ambient Fragrances Make Consumers Buy More

Do consumers make different choices based on the fragrance surrounding them?  If they do not, a billion dollar advertising segment would disappear. Studies have found, for example, that lavender…
One Year In Pictures

One Year In Pictures

A periodic backup of my mobile phone yesterday - mainly pictures and videos - was the occasion to give a look back at things I did and places I visited in 2014, for business and leisure. I thought it…
Positional Cloning: Mapping The Maize Genome

Positional Cloning: Mapping The Maize Genome

Positional cloning is a genetic mapping technique used to pinpoint the location of specific traits of interest, such as disease-causing genes or mutations, within the genome. Very simply, this map…
New Polymer Gel Stores Light Energy

New Polymer Gel Stores Light Energy

Sometimes the whole is greater than the sum of its parts, said Aristotle. That certainly applies to biology, where molecular motions in living systems have a macroscale effect - such as large muscles…
Nutrition Labels Are Hard To Swallow

Nutrition Labels Are Hard To Swallow

Some groups want to label foods that contain anything created with modern genetic modification. Yet the previous generation of genetically modified foods, using mutagenesis, can be labeled…