BASEL, Switzerland, June 24 /PRNewswire/ --
- The following is an op-ed by Frank Waltmann, Head Corporate Learning, Novartis
Corporate philanthropy in Africa can come in many forms. Financial funding and product donations are often heralded, but perhaps its time for other, more specialized forms of giving to take their place in the spotlight -- for instance, skills and leadership training. A recent experience with an African AIDS group provides an example.
In AIDS-ravished Africa, between 15 and 40 percent of all children in the southern countries have lost either one or both parents to this horrific disease. REPSSI is a regional African non-governmental organization that provides programming for children affected by HIV and AIDS, poverty, and conflict.
REPSSI grew at a fast pace as organizations, families and communities grasped for its services. It soon became clear that more structure and organization was needed if it was to meet its goal of expanding psychosocial care and support services.
The organization identified skill gaps among its staff that needed to be improved to keep up with the constantly increasing demands. Most of the staff has valuable experience working with children. But, they had inadequate business skills necessary to help REPSSI grow.
In this instance, corporate programs were adapted to the organization's needs. Leadership workshops and training programs focused on basic skills, prioritization, advocacy, providing feedback, and managing difficult conversations; a project management seminar provided the basics of portfolio and risk management, cross-cultural communication and leadership, negotiations, and influencing without authority; and financial training was designed for nonprofit organizations.
REPSSI realized that more sustainable support could be found through training. It operates in a difficult environment. For one, it struggles with a 10 to 20 percent employee turnover rate, which is often caused by personal or family health problems. Thanks to the contribution of training and ongoing support, REPSSI is now a more stable group.
The number of affected children continues to grow, which makes strengthening the REPSSI organization even more important. But growth is both a blessing and a challenge. Success starts with education.
Most companies provide materials to needy organizations, but this is the only time I've seen know-how and experience contributed. The lesson: You can always contribute money and products, but training people on how to achieve their goals is equally important.
Frank Waltmann is Head Corporate Learning at Novartis, a leading Swiss-based pharmaceuticals and life sciences company.
Contact: Richard Ecke Berry Ecke Associates +1-973-479-9253
Richard Ecke of Berry Ecke Associates, +1-973-479-9253, for Novartis
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