NEW YORK, September 22, 2010 /PRNewswire/ -- AdSafe Media, the rating standard of online media, today announced the launch of the industry's first ad verification platform developed specifically for ad networks and publishers. AdSafe's Network Monitor(R), developed in conjunction with the online advertising industry's leading ad-networks and publishers, is proven to increase the quality and monetization of display advertising inventory through the use of AdSafe's Content Rating platform.
Ad verification services are perceived by some as tools for advertisers to protect themselves from the network and publisher world. The friction this type of relationship causes is both unhealthy and inefficient for the industry and, it is what prompted us to develop our Network Monitor. We worked with leaders in both the network and publisher communities to develop a platform that enables them to address their ad verification concerns while ensuring the highest possible monetization yield from their inventory, commented Kent Wakeford, President and Co-Founder of AdSafe Media.
AdSafe's Network Monitor provides continuous analysis of network and publisher display inventory, offering protection from high-risk ad placements and increased inventory value. Daily diagnostic metrics track the rating of inventory, enabling partners to easily segregate unsafe or underperforming pages. Publisher data, inventory images and URL ratings are displayed in an AdSafe online analytics dashboard, enabling client's to easily scroll through images of their inventory or build URL white lists.
According to Alec Greenberg, Director of Media Operations for Media6Degrees, AdSafe's platform has dramatically streamlined our inventory auditing process and we've seen a clear increase in the quality and brand safety of our inventory. We are not only able to avoid ad placement issues proactively; we're able to do it more efficiently and comprehensively.
A product tour and more information on the AdSafe Network Monitor are available at http://www.adsafemedia.com.
About AdSafe Media
AdSafe Media is the rating standard of online media. AdSafe uses proprietary algorithmic modeling and human verification to rate the brand safety of content on commercially supported web pages via the AdSafe Content Rating System. AdSafe's BrandSafe Firewall enables brands, agencies and ad-networks to prevent advertising from appearing on publisher web pages that do not conform to brand guidelines. AdSafe's Network Monitor platform enables ad-networks and publishers to identify and segment problematic site content, increasing monetization of display inventory. AdSafe is headquartered in New York, NY with operations California and London, England. For more information visit http://www.AdSafeMedia.com or follow @AdSafe on Twitter.
Contact: Matthew Scott +1-646-278-4868 Matt@AdSafeMedia.com
SOURCE: AdSafe Media
CONTACT: Matthew Scott, +1-646-278-4868, Matt@AdSafeMedia.com
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