STOCKHOLM, October 31 /PRNewswire/ --

- International Firm Sets Global Goals With New Appointment

Online advertising management firm Adtoma announced today the appointment of Nils Winkler to Chief Business Development Officer. In this new position, Nils will be responsible for spearheading business development efforts in European countries, as well as in North America and Asia.

Nils will be drawing from his experience at German-based ADTECH, where he last served as U.S. Managing Director and Global Head of Sales. In his role, Nils was responsible for creating an American presence that led to a significant growth in market share and played a role in the company's eventual acquisition by AOL. In addition to his experience in new market development, Nils has extensive experience in the Scandinavian market, having served as ADTECH's Head of Sales for Nordic Markets. Prior to his career in online ad management, Nils worked in the media and eventually founded and served as the CEO of Newsful.net.

We feel that Nils has the experience to help take Adtoma to the next level, said Managing Director Ingemar Johnsson. Adtoma has a loyal customer base and a strong value proposition, and we needed a brand ambassador who would be able to build on that in an increasingly global scope.

This is a company with tremendous growth potential, said Nils Winkler. Adtoma has an aggressive product roadmap and sought me out in order to ensure that the company's business development efforts matched that aggressiveness. And while certain markets are evidently more lucrative than others, we will be as strategic as we are aggressive, ensuring strong, long-term growth.

About Adtoma

Adtoma is an online advertising and media management company based in Sweden. It has a global reach with a strong foundation in Europe and is currently expanding into North America and Asia. The company's flagship product offering is Fusion - a powerful software solution that integrates and streamlines the entire media supply chain, from C.R.M. to proposal and sales management to advertising operations, resulting in a dramatic increase in efficiency and reliability. Fusion is the most comprehensive and intuitive application on the market. Adtoma's clients are some of the world's leading media companies, including Bonnier Publications and IDG.

Contact: Pablo Andreu 5W Public Relations +1-212-584-4281

Contact: Pablo Andreu, 5W Public Relations, pandreu@5wpr.com, +1-212-584-4281