BERLIN, Germany, July 17 /PRNewswire/ -- The Future is bright. The Future is Blu.

You are invited to attend the Blu-ray Disc Association Press Conference at IFA 2008

2008 is Blu-ray's year. Already it is growing faster then DVD did in Europe and that speed of growth is increasing rapidly.

Join us for this important press conference and hear from leaders in the movie and music industries, Europe's premier retailers, CE equipment manufacturers and the BDA's leaders about the next steps in making the mainstream thoroughly Blu.

The Blu-ray Disc Association press conference will be hosted by Sony Europe in Hall 4 at the IFA Fairground, starting promptly at 17.00hrs on Thursday 28 August.

A number of announcements by content creation industry leaders and European retailers will be followed by questions & answers.

Afterwards, you are invited to join a press reception where you can talk with many BDA member representatives face-to-face and 1-2-1.

To register and confirm your attendance, please contact us directly.

About IFA:

The IFA in Berlin is the world's leading trade show for the general public and the CE industry's number one venue for doing business. All of the major Consumer Electronics brands present themselves at this unique business event. A showcase for innovation and the technology of tomorrow.

Contact: Marlies Peine Hering Schuppener Unternehmensberatung für Kommunikation GmbH Kreuzstrasse 60 D-40210 Düsseldorf Tel: +49-211-430-79-38 Mail: mpeine@heringschuppener.com

Contact: Marlies Peine, Hering Schuppener, Unternehmensberatung für, Kommunikation GmbH, Kreuzstrasse 60, D-40210 Düsseldorf, Tel: +49-211-430-79-38, Mail: mpeine@heringschuppener.com