MILAN, June 1, 2010 /PRNewswire/ -- Buongiorno (Italy, MTA STAR: BNG), a global leader in mobile entertainment, is pleased to confirm that its RAW program based on the IMM platform (Intelligent Mobile Marketer) has been fully deployed across Europe through partnerships with several networks. Buongiorno has offices in 24 countries, annual revenue of EUR259 million in 2009 and direct relationships with over 130 Telco operators through a portfolio of products and services known for their innovation and reliability.

In 2007, Buongiorno launched a focused Customer Relationship Management service (CRM) called WET, with Optus in Australia. Two years later, in February 2009, Buongiorno announced the launch of a successful and innovative service offered to O2 prepay mobile-users in the UK, called Top-Up Surprises. Buongiorno followed this tie-up with a successful installation of Ricarica e Vinci for Telecom Italia Mobile in November 2009, designed to reduce churn and improve ARPU of prepaid TIM customers. In February 2010, the launch of an innovative new loyalty programme for Belgacom's prepaid mobile customers (Proximus) in Belgium, called PlayGold, continued the expansion of the RAW platform throughout Europe.

Boungiorno, as a global leader in mobile entertainment, possesses the technology and know-how to innovatively improve network operators' CRM systems. Operators implement Buongiorno's real-time solution, RAW (Recharge and Win), to better understand their customers, reward loyalty with prizes redeemed in real-time, and in turn increase retention and customer satisfaction.

RAW, like other innovative forms of CRM, is playing an increasingly important role within operators' offerings. Due to the heightened competiveness of the market and challenging economic conditions, operators increasingly seek ways to reward and retain valuable customers, putting them first and improving their direct relationships with them.

Adhish Kulkarni, Global Head of Products and CRM, Buongiorno, commented: Within the European operator market we recognised a need for our partners to find new ways to differentiate themselves by motivating and rewarding their customers. Buongiorno invested in developing a unique CRM platform and this investment has now enabled us to become the specialist CRM partner as we roll it out for more operators, supporting them in developing bespoke reward programs, increasing ARPU and reducing churn of loyal customers.

About Buongiorno Group

Buongiorno (Italy, MTA STAR: BNG) is the multinational leader in mobile entertainment. The Company counts on an unparalleled international presence with 24 offices and business in 57 countries in 5 continents, 200 direct connections with +130 telcos and access to over 2 billion mobile customers. Buongiorno is market leader in Europe and is one of the top 3 players in 8 of the world's most important geographies. Buongiorno is also present in Russia and Pacific Asia (India, Vietnam and Philippines) through the Joint Venture with the Japanese group Mitsui Co., Ltd. The Company operates with two business lines: mobile value-added services distributed directly - through its brand BlinkoGold for Mobile Content services and through its Mobile Social Networking brand peoplesound - as well as through partnerships with leading telcos and media groups (Consumer Services) - and digital marketing services referred to as sponsored content ( Buongiorno!Digital).

For more information about Buongiorno, please visit the website http://www.buongiorno.com

SOURCE: Buongiorno Spa

CONTACT: For further information, please contact: IR: Eleonora Villanova,Global PR IR Executive, Tel. +39-02-582-131, Email:eleonora.villanova@buongiorno.com . Media Enquiries: Charles Chichester,Finsbury Ltd, London, Tel. +44(0)20-7251-3801.