SAN FRANCISCO, May 27 /PRNewswire/ --

- Virgin Radio selects coComment to power conversations, host all online comments

coComment, the leading platform for managing, powering and researching, discovering, tracking and sharing great conversations online, announced a partnership with the UK's favourite national rock and pop station Virgin Radio (http://www.virginradio.co.uk), a part of Scottish Media Group: SMG.L. coCommment will power conversations on Virgin Radio's award-winning site enabeling the station's 4.5 million monthly listeners to bring radio discussions online and keep these conversations alive, well after the broadcast has ended.

"User comment and opinion allows us to interact with our listeners on an ongoing basis and this partnership with coComment will help us to do so in the most effective way," said Andy Grumbridge, Virgin Radio's Digital Media Director. "With this partnership we aim to offer the comments and opinions of Virgin Radio audiences to a wider audience and, in encouraging responses, attract new visitors to virginradio.co.uk."

Matt Colebourne, CEO of coComment commented: "With over 14 million conversations and 3.5 million uniques, coComment is driving online conversation. This partnership with Virgin Radio further extends our market share and brings together two market leaders who want to make it as easy as possible for consumers to participate in great conversations online."

About coComment:

Founded in 2007, coComment is the leading provider of comment and blog access, aggregation and tracking technology. The company enables better conversations on the web by providing users the ability to centralize, track and share comments anywhere online. Through integration with major media companies and publishing platforms, coComment increases the visibility and exposure of comments to a greater user base of active commenters, bloggers and the public -- creating more interesting user experiences, driving users to the commenting sites and linking conversations with a community. coComment is headquartered in Geneva, Switzerland. More information can be found at: http://www.coComment.com

ABOUT VIRGIN RADIO:

Tune into Virgin Radio on 105.8FM in London, 1215AM nationwide, on Virgin TV -- channel 915, Freeview, DAB digital radio and via the internet at http://www.virginradio.co.uk to hear the best music from the biggest acts in the world, such as Snow Patrol, Kaiser Chiefs, The Killers, The Fratellis, classics from music legends such as Queen, Oasis, The Rolling Stones and David Bowie, as well as new music from artists such as Arctic Monkeys, Hard Fi, Plain White T's and Amy Macdonald.

Media Contact Heddi Cundle Consort Partners cocomment@consortpartners.com Tel: +1-415-626-6638 Web site: http://www.coComment.com http://www.virginradio.co.uk

Heddi Cundle of Consort Partners, +1-415-626-6638, cocomment@consortpartners.com, for coComment