LONDON, May 21, 2010 /PRNewswire/ -- Currys, the UK's leading electrical retailers, will open the doors to a brand new store at Stevenage on Thursday 27th May 2010. The store has created 40 new jobs in the local area and offers 90,000 residents the biggest electrical shopping destination in the area.

The 34,000 square foot new store is set to make shopping for electricals a much simpler and more enjoyable experience for customers. The new store will offer the widest ranges and best selection of electricals ensuring a better shopping experience for customers.

The new megastore showcases thousands of products including a huge range of TVs (http://www.currys.co.uk/gbuk/index.html), over 100 digital cameras (http://www.pcworld.co.uk/gbuk/photo-sat-nav-81-u.html)and camcorders, and over 50 MP3 players (http://www.dixons.co.uk/gbuk/mp3-players/169_1273_10323_xx_xx/xx-criteri...) including brands such as Apple and Archos. There are various styles of fridges and freezers to suit every need and a massive range of netbooks, laptops and PCs for sale throughout the store.

(Due to the length of the above URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)

Customers can also take advantage of the stores extra special opening promotion with a 10% off on all products throughout the store during the weekend of 5th and 6th June.

The new store offers customers a 'hands-on' product experience coupled with extended product ranges, which is designed to meet all technology needs. This Store has a huge selection of interactive 'play tables' allowing customers to pick up, turn on and test out a wide range of products before they purchase including premium brands such as Apple, Bose, Siemans, Liebherr, Bosch, Miele and more.

Other services available at the store will include: Next Day Delivery service, which gives customers the option to choose when they have their product delivered within a three hour time slot, the award-winning WEEE recycling scheme and the option to reserve goods online for collection in-store.

Dean Wilson, Store Director, comments: The new Store in Stevenage will offer shoppers a great range of consumer electronics. The store opening is also a huge boost to the local economy with 40 new jobs created.

As the biggest electrical shopping destination in the area, customers will be greeted by an exciting, fun and interactive in-store experience where they can test out and play with products and get impartial advice from store colleagues. Whether you're tech-savvy or need a bit more advice with your purchases, the staff will be on hand to make sure you get the most out of your visit.

Customers can also take advantage of an extra special opening promotion with 10% off everything in store over the weekend of 5t and 6th June.

The Stevenage store colleagues have all taken part in a new training programme; specifically designed by the retailer, to ensure they can offer customers help and advice to enable them find the right solution to their individual needs and technology requirements. As well as improved customer service and a new in-store experience, Currys remain committed to giving customers the best priced electrical goods.

The Stevenage Store is part of an ongoing Currys refurbishment program across the country.

Dean Wilson added: 'The Stevenage Store will offer an unbeatable combination of value, choice and service and will be the number one destination for electrical products in the area.

About Currys:

Currys is the UK's biggest electrical retailer with a network of over 500 stores nation-wide, including out of town stores, high street Currys.digital stores and a Currys Megastore in the Midlands.

The first Currys store opened in Leicester in 1896 - selling bicycles.

Currys is a multi-channel retailer offering the widest selection of electricals in the UK in its stores and online at http://www.currys.co.uk.

Currys products are available at the same price whether bought in a store or online.

Currys wants to offer its customers the lowest prices, so checks prices every week. If a customer finds the same product and offer at a cheaper price in another retail store, it will match it and refund the customer 10% of the difference.

Currys offers customers a hassle free shopping experience with the convenience of next day delivery, seven-days a week and delivery slots from 7.00am to 10.00pm, as well as installation services and comprehensive after-sales support, including 24-hour helplines and a national team of engineers called the TechGuys.

Currys also offers a simple 'Reserve and Collect' service. Customers can go online and secure items at a designated store, which will be ready for collection just one hour later, at a guaranteed low price.

Currys customers have the option of a comprehensive product support service, whatever happens(TM) which offers fast and convenient repairs and technical support.

Currys WEEE recycling scheme has been named Retail Week's Customer Service Initiative 2008. Available free of charge, the service allows customers who are buying new electrical products to return their old ones to any of Currys stores across the country, even if the original product was not bought from Currys.

Currys have now recycled over 1.3 million products including 450,000 fridges and 100,000 TVs.

About DSG international plc:

DSG international plc is one of Europe's leading specialist electrical retailing groups. It operates a multi-channel approach to electrical retailing and trades through more than 1,300 retail and online stores, spanning 28 countries and employing nearly 40,000 people. More than 100 million customers shop in-store and online with DSGi every year.

DSGi's retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UK and Ireland, Elkjøp in the Nordic countries, UniEuro in Italy, Kotsovolos in Greece and Cyprus, Electro World in central Europe, Greece and Turkey, PC City in Spain and Italy, and Pixmania.com across Europe.

DSGi offers customers a comprehensive range of after sales services, including our national customer support operation for IT and digital technology, The TechGuys, which offers telephone and home-based support services throughout the UK. It also runs a multi-brand business-to-business operation in the UK.

For further information please contact: Brett Lowther Talk PR +44-(0)20-7544-3783 Kat.mcgettigan@talkpr.com Anina Castle Head of Consumer PR anina.castle@dsgiplc.com

SOURCE: DSG international plc

CONTACT: For further information please contact: Brett Lowther, Talk PR,+44-(0)20-7544-3783,Kat.mcgettigan@talkpr.com; Anina Castle, Head of Consumer PR,anina.castle@dsgiplc.com