LONDON, October 12, 2010 /PRNewswire/ -- Debenhams has announced the launch of the ultimate app for the professional shopper.

Time-poor consumers can now shop with Debenhams directly from their mobile whether on the morning commute or waiting for friends at the pub.

Even the Saturday shopping excursion is transformed by the Debenhams mobile app ( http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_...) , saving customers both time and money. The innovative 'Barcode Scanner', the first by a high street retailer, uses the phone's camera to snap product barcodes, automatically checking pricing and reviews. Buying via the app avoids queuing and means products can also be saved for a post-payday splurge.

Simon Forster, Online Trading Director for Debenhams said: This is the app that every shopper has yearned for. Acting as a pocket personal shopper, downloading the Debenhams app means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.

The ultimate shopping companion whether at home, on the bus or pounding the pavements, this is the app that could put Trinny and Susannah out of business.

Customers no longer have to scroll endlessly through reams of products online. The app's personalised 'My Debenhams' tab narrows down the selection of items displayed by type, brand, colour, price and size.

The 'Wish List' and 'Gift List' features have been designed to help shoppers cope with their shopping, particularly in the run-up to Christmas. Savvy users can email friends and family with their very own wish list of gifts (http://www.debenhams.com/gifts-toys) created by scanning products in store or selecting via the app.

They can also organise their own shopping by using the gift list tab to allocate products to friends and family in their address book.

To help locate that perfect gift, the app will also feature a 'Christmas' section, identifying gifts for her and for him to solve even the most difficult to-buy-for conundrums.

Forster added: Come Christmas, the Debenhams app will transform the on-the-go shopping experience, enabling customers to manage their purchases wherever and whenever they want at the busiest time of the year.

'Store Finder' is the shopping sat-nav, using GPS technology to help customers navigate the high street, locating their nearest Debenhams store as well as linking to Google maps to provide directions. Store contact details, opening hours, facilities and a floor guide are also available.

Debenhams is exploring further mobile developments for the near future.

About the app:

The fully transactional Debenhams app can be downloaded for free for the iPhone and iPod Touch from the App Store now. It was developed in conjunction with No Need for Mirrors.

About Debenhams:

Debenhams is a leading department stores group with a strong presence in key product categories including womenswear (including evening dresses (http://www.debenhams.com/women/occasion-evening-wear) and coast dresses (http://www.debenhams.com/webapp/wcs/stores/servlet/Navigate?storeId=1000...) ) menswear, childrenswear, home and health and beauty.

Debenhams is the second largest department store chain in the UK.

Debenhams operates 167 stores in the UK, Republic of Ireland and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a small store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be found at Debenhams.com, where shoppers can find out all about the latest products to reach Debenhams's via Debenhams TV (http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_...).

Designers at Debenhams include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Janet Reger, John Rocha, Lisa Stickley, Eric Van Peterson and Matthew Williamson.

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PR Contact: Ruth Attridge PR Manager - Menswear, Beauty, International Retail Services Debenhams 33 Wigmore Street London W1U 1QX +44(0)207-529-0172 http://www.debenhams.com

SOURCE: Debenhams

CONTACT: PR Contact: Ruth Attridge, PR Manager - Menswear, Beauty,International Retail Services, Debenhams, 33 Wigmore Street, London, W1U1QX, + 44 (0)207-529-0172