SAN FRANCISCO, October 23 /PRNewswire/ --

- deCarta Mobile API streamlines development of location-enabled applications

deCarta devCON'08 -- deCarta, the leading supplier of software and services for the Location-Based Services (LBS) industry, today launched an application programming interface (API) for deCarta Mobile(TM) that supports rapid development of location-enabled applications for the iPhone(TM). The new API complements the J2ME version of deCarta Mobile previously announced in September 2008. deCarta Mobile is a location software platform designed to allow application developers to simplify the integration of sophisticated, scalable location capability on mobile devices.

According to a recent forecast released by market analysis firm ABI Research, mobile LBS will generate annual global revenues of US$13.3 billion by 2013, up from US$515 million in 2007. The iPhone from Apple(R) has become a favorite platform for location-enabled applications due to its usability, GPS and Wi-Fi-based location technologies and support for third-party applications through the Apple App Store. Recent surveys on the iPhone show that over 300 location-enabled applications have already been developed covering a wide range of applications including mapping, local search, social networking and many others.

We've had a tremendous response to deCarta Mobile, demonstrating the strong interest in location-enabled applications, said J. Kim Fennell, President and CEO of deCarta. By extending deCarta Mobile to iPhone application developers, deCarta is making it easier for that community to combine market-leading mapping technology with some of today's most innovative mobile applications.

deCarta Mobile is a client/server architecture with an easy-to-use client API that provides a framework for rapid development of mobile mapping applications. The framework provides mobile application developers with the ability to easily implement modular fluid maps, panning, zooming, routing, geocoding, reverse geocoding and pin overlays into their applications. deCarta Mobile Server(TM) leverages the performance of the company's geospatial software platform, Drill Down Server(R) which has been proven in use as the most scalable location platform on the market. deCarta Mobile Server can be deployed at a customer's facility or accessed as a hosted service from deCarta. deCarta Mobile Client(TM) is a comprehensive API that supports the functionality needed for most location-enabled applications used for mobile search, routing and mobile tracking. deCarta Mobile for the iPhone provides full support for the iPhone's interactive touch screen for zooming and panning.

Similar to the company's previously announced J2ME API, the deCarta Mobile iPhone API is available with complete source code and sample application code to allow rapid development and customization by application developers. Customers can modify the application to reflect their own branding needs or use a map interface that has been optimized by deCarta for the mobile environment. In addition, deCarta Mobile is compatible with GPS positioning as well as Wi-Fi- and cell tower-based location technologies.

Beta versions of deCarta Mobile will be available on the company's devZone or from http://mobile.decarta.com on October 31, 2008. The company will also be demonstrating deCarta Mobile at their annual developer conference, deCarta devCON, at the InterContinental Hotel in San Francisco, October 22-24.

About deCarta

deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, ATT, T-Mobile, Multimap and Hotels.com. The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. deCarta's solutions are preferred by application developers and service providers who seek to leverage deCarta's unique core strengths of server-side and wireless LBS expertise, and also want the flexibility to customize map styles and self-brand. Some of deCarta's customers and technology partners include Appello, ATX, AutoTrader.com, Gearworks, Hotels.com, INRIX, Local Matters, loopt, Maps.com, Motorola, Multimap, NAVTEQ, Networks In Motion, Tele Atlas, TeleNav and WHERE. deCarta is privately held and headquartered in San Jose, California with international offices in the UK, Germany and China. http://www.decarta.com.

All companies and products referenced in this press release are the trademarks of their respective owners. (C) 2008 deCarta, Inc. All rights reserved.

Web site: http://www.decarta.com

Robert Young, Director, Marketing Communications of deCarta, +1-408-625-3567, ryoung@decarta.com; or Carey Brock of Porter Novelli, +1-415-975-2200, ext. 275, carey.brock@porternovelli.com, for deCarta