DUBLIN, Ireland and WASHINGTON, September 23 /PRNewswire/ --

- Two-hundred highly desired domain names, including boys.mobi, cellphones.mobi, games.mobi, stamps.mobi and xxx.mobi to be made available

dotMobi -- the company behind the .mobi internet domain designed to help consumers find mobile-friendly content -- today announced a special online auction for 200 highly desired premium .mobi domain names including actors.mobi, bands.mobi, blackjack.mobi, boys.mobi, cellphones.mobi, doctors.mobi, games.mobi, homeloans.mobi, house.mobi, model.mobi, quotes.mobi, racing.mobi, stamps.mobi, vip.mobi and xxx.mobi.

As part of its ongoing series of unique methods of allocating Internet domain names, dotMobi is working with Sedo, the market leader in online domain name auctions, to launch the auction on November 5, 2008.

"dotMobi has seen the total number of mobile Web sites grow by eightfold since November 2007," said Trey Harvin, CEO of dotMobi. "The mobile Web is truly coming into its own as a unique medium, and the names available in this auction will be key in helping consumers find content designed specifically for their mobile phones."

Tim Schumacher, CEO of Sedo, said, "The incredible demand for .mobi domains during our last online auction with dotMobi caused the rare occurrence of technical difficulties. Recognizing how great the demand is for .mobi domains, Sedo has thoroughly addressed these technical issues to ensure the success of this highly anticipated auction, since it's clear that the .mobi domain has engaged everyone's interest in the possibilities of the mobile Web."

The dotMobi Premium Names list is a set of more than 5,000 commonly used words that the dotMobi domain name registry set aside during its formation. dotMobi was the first domain company to offer selected names directly to the market via an auction process rather than a traditional "first come, first served" process.

Any company or individual will be able to bid on the Premium Names offered by Sedo. All participants must also certify their Sedo accounts to participate in the auction. The auction rules will follow Sedo's standard auction terms and conditions. dotMobi also has minimal requirements for the buyer, including:

-- A dotMobi-compliant parking page to launch within 10 days of the initial domain transfer date

-- Full Web site with content relevant to the domain name within nine months of the initial domain transfer date

-- Web site to be compliant and to have a mobiReady.com score of at least 4 out of 5

-- Notification to dotMobi in the event of a sale, and contractual bind for any new party to the terms of the End-User Agreement.

Full information, including the list of auction names, is located on the dotMobi Web site at http://premiumauction.mobi.

Ongoing dotMobi Premium Name Compliance

dotMobi Premium Names sold at selected previous auctions held via Sedo and via T.R.A.F.F.I.C. also have attached content obligations. All bidders in these auctions agreed to the terms and conditions set out in the dotMobi Auction End-User Agreement, as will winners of the November 2008 auction.

dotMobi has recently communicated to winners of the relevant auctions the need to be in compliance and the dates that need to be met. Failure to comply with the terms and conditions may result in forfeiture of the Premium Name and bid.

To help the winners adhere to these requirements, dotMobi has launched a special microsite at http://mobicompliance.com with a variety of free resources that will ensure the domain name winners can easily deploy relevant mobile content.

About Sedo

Sedo, an acronym for Search Engine for Domain Offers, is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 14 million listings. The success of Sedo's model has attracted a global membership base of more than 790,000 domain professionals. Sedo is majority-owned by AdLINK Group, which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com).

For additional information, please visit http://www.sedo.com.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain Ltd.), headquartered in Dublin, Ireland, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices, so that on-the-go consumers can have confidence that a Web site will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi. For free development tools, see dotMobi's http://mobiForge.com site. Also visit the dotMobi blog at http://blog.mobi.

For more information, please contact: Vance Hedderel dotMobi +1-703-485-5563 vhedderel@dotmobi.mobi Danielle Siemon Edelman for dotMobi (US) +1-650-762-2947 danielle.siemon@edelman.com Gareth Davies Edelman for dotMobi (Europe) +44-20-7344-1216 gareth.davies@edelman.com Kate Donahue Director of Marketing Sedo +1-617-499-7260 kate@sedo.com Web site: http://www.dotmobi.mobi http://www.sedo.com

Vance Hedderel of dotMobi, +1-703-485-5563, vhedderel@dotmobi.mobi; Danielle Siemon of Edelman for dotMobi (US), +1-650-762-2947, danielle.siemon@edelman.com; Gareth Davies of Edelman for dotMobi (Europe), +44-20-7344-1216, gareth.davies@edelman.com; or Kate Donahue, Director of Marketing of Sedo, +1-617-499-7260, kate@sedo.com