LONDON, April 20 /PRNewswire/ --

- Leading In-Game Advertising Company Will Offer Premium Ad Opportunities in Europe's Favorite Sports Title

Leading independent in-game advertising company Double Fusion has added one of the top worldwide sports titles to its rapidly expanding global in-game advertising network with the addition of PES 2010. The partnership will take advantage of Double Fusion's full-service advertising revenue solutions for the game.

The announcement comes on the heels of yet another global record-breaking sales quarter for the video games industry, which has propelled Double Fusion's continued revenue growth in Asia, North America, and the European Union. The company continues to pave the way for advertisers looking to reach affluent young consumers in an increasingly challenged and fragmented media landscape by offering immersive in-game marketing programs available nowhere else.

PES 2010 is expected to bring the top football franchise to an even higher level. PES will be an amazing marquee title opportunity for European marketers, stated Jonathan Epstein, president and CEO, Double Fusion.

The Konami partnership underscore Double Fusion's commitment to offer global advertisers and agency partners the broadest possible range of advertising opportunities for marketers looking to reach the coveted 18-34 male demographic.

Developers and publishers interested in learning more about increasing per-title revenues through integrated and dynamic ad placement opportunities with Double Fusion should contact business@doublefusion.com.

About Double Fusion

Double Fusion is the most powerful multi-platform in-game advertising network in the world. Tapping into the growing US$2 billion dollar in-game advertising market Double Fusion connects Fortune 500 brands to millions of video game players through their award-winning dynamic ad-serving technology and marketing services. Committed to providing free and ad-supported games for everyone, Double Fusion's global network currently boasts over 30 top-tier game publishers providing unique game content experiences for consumers and the advertisers looking to reach them across all demographics, platforms, and game genres. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo.

Melissa Zukerman of Principal Communication Group, +1-323-658-1555, melissa@pcommgroup.com, for Double Fusion