SAN FRANCISCO, February 16, 2010 /PRNewswire/ -- EE Times Group (http://eetimesgroup.com/), a UBM company (http://www.unitedbusinessmedia.com/) and the daily source of essential business and technical information for the electronics (http://www.eetimes.com/) industry's decision makers, today announced that it has teamed with Netrino (http://www.netrino.com/), the world leader in firmware process and architecture consulting and training, as part of its continuing efforts to provide industry-leading training materials to the developers of embedded systems.

This year, in addition to being a key instructor, Netrino founder and president Michael Barr (http://www.michaelbarr.info/) will rejoin the Embedded Systems Conference Advisory Board, be a track chair for the ESC Silicon Valley and ESC Chicago events, and serve as chairman of ESC India, said Netrino Marketing Director Andrew Girson. Barr's increased role in the conference planning process puts Netrino's extensive embedded systems design expertise at the disposal of EE Times Group.

Richard Nass, Director of Media/Content, EE Times Group added that, Netrino has long been an important partner with EE Times Group. Prior to founding Netrino, Michael Barr served as editor-in-chief of Embedded Systems Design magazine. In addition, he writes the popular Barr Code column there and at Embedded.com and has been a top-rated speaker at the Embedded Systems Conferences for more than a dozen years.

In recent months, Netrino and EE Times Group have partnered to present paid webinars on Coding Standards and Multithreaded Programming. By focusing on high-quality content, the two companies have established that there is an audience of engineers willing to pay to attend traditionally-free webinars. The two companies plan to continue refining this emerging business strategy in the coming year.

ESC Silicon Valley takes place April 26 - 29 at McEnery Convention Center, San Jose, CA. To register go to http://www.embedded.com/sv.

About EE Times Group

EE Times Group, a UBM company [UBM: L], is the global leader in media and marketing services for the electronics industry. EE Times Group delivers results for the key influences and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network -- EE Times (http://www.eetimes.com/), TechOnline (http://www.techonline.com/), DesignLines and Embedded.com (http://www.embedded.com/) - across the globe. The technology community comes to our market leading events to share, learn, discuss and advance the critical issues and challenges facing the electronics industry. As well EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About Netrino

Founded in 1999 and based in Elkridge, Maryland, Netrino (http://www.netrino.com/) is the world leader in firmware process and architecture consulting and training. From medical devices to consumer electronics to toothbrushes, an increasing percentage of products have a computer and software embedded inside. Netrino helps the makers of such products reduce bugs, complete firmware development on schedule, and increase product safety and reliability. Netrino also trains individual firmware developers and teams at its popular hands-on, week-long Embedded Software Boot Camp (http://www.netrino.com/Boot-Camp) workshops.

Netrino(R), the Netrino logo, The Embedded Systems Experts(SM), and Embedded Software Boot Camp(TM) are trademarks or service marks of Netrino, LLC.

For more information on EE Times Group please contact: Felicia Hamerman, Group Marketing Director T: +1-516-562-5652, E: felicia.hamerman@ubm.com For more information on Netrino please contact: Andrew Girson, Marketing Director T: +1-866-78-EMBED, E: agirson@netrino.com

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,+1-516-562-5652, felicia.hamerman@ubm.com; or Andrew Girson, MarketingDirector of Netrino, +1-866-78-EMBED, agirson@netrino.com