LONDON, January 14 /PRNewswire/ -- Telnic Limited (http://www.telnic.org), the registry operator for the new .tel top level domain (TLD) already described by Fortune/CNN as The Google of online phone books today reminded businesses with trademarks that there were only fifteen working days left to protect their .tel domains in the Sunrise period.

With thousands of brand owners having already applied for .tel domains which provides, amongst other features, a 'live', global, mobile-optimized directory service listing with unlimited contact information and key words, companies need to act fast in order to secure the names they have rights to before registration is open to all in the Landrush period on Tuesday February 3rd 2009.

Registration is available through over 100 ICANN-accredited Registrars in a first come, first served manner. Brand owners are in danger of missing the boat if they leave registration until the Landrush period in February. More information about where to purchase a .tel domain can be found at http://telnic.org/business-buy.html.

About Telnic Limited

Founded in 2000, Telnic Limited is the UK-based Registry Operator and Sponsoring Organization for the new .tel sponsored top level domain (sTLD). For more information regarding the .tel domain or Telnic Limited, please visit http://www.telnic.org. .tel will launch to trademark holders on December 3, 2008 and everyone else on February 3, 2009.

Contact: Beth Moore, Edelman, +44 (0)2030 472068, Beth.moore@edelman.com