NEW YORK, February 2 /PRNewswire/ -- In a quest to demystify the success of social games and make sense of what it takes to succeed in this explosive business, Games2win - a global top 20 online games Company released a Social Games benchmark called 'VICTORY'.

What makes a Social Game Successful? Something we call VICTORY: Recipe elements What each ingredient does V = Viral Element Scope of the app spreading virally. I = International Appeal The International potential of adoption of the app. C = Competitive The level of competitiveness amongst the users of element the app. T = Task Orientation The repeated but fun task element in the app. O= Originality How original an app is - in terms of concept and execution? R =Regular Habit forming How Addictive is the app? Y = Youth Appeal Is the app truly for young people?

Games2win's internal team of diverse folks from Art, Sales, Consumer Support, Product Management and Traffic huddled together and created this benchmark. They further ranked the top 10 social gaming apps in the world using this metric.

The 'recipe book' for social games is a structured approach to help understand the various elements that make the world's biggest games successful and use this guideline to make great games. Says Alok Kejriwal - CEO of Games2win - 'It's a simple thumb rule that could easily be remembered by gaming enthusiasts, online game companies and venture capitalists to use dip stick measures on upcoming games and almost use this as a 'predictometer' allowing social gaming stake holders to empirically measure the potential success of their social games.'

'Maximum plays of social games are the nirvana for virtual goods' sales and hence it's imperative that the game is designed with global best of breed ingredients,' Kejriwal further elaborates.

The VICTORY benchmark for the World's top 10 gaming apps (produced below) brings out the top 3 gaming apps clearly:

No 1 - Zynga's Mafia Wars No 2 - Zynga's Farmville No 3 - Zynga's Cafe World

Victory Rankings of the Worlds Most Popular Social Games: Game Farmville Cafe Happy Fishville World Aquarium Company Zynga Zynga CrowdStar Zynga Monthly Actives 73.8 30.6 28.2 24.6 (Source - appdata.com) FB App Rank (Source - appdata.com) 1 3 4 5 Viral Element (marks - 20) 20 16 14 14 International Appeal (marks -10) 8 8 8 8 Competitive element (marks - 20) 14 14 12 10 Task Orientation (marks - 10) 7 7 7 7 Originality (marks - 10) 6 6 8 6 Regular Habit forming 18 18 14 14 (marks - 20) Youth Appeal (marks - 10) 8 8 6 7 Total ( ON 100) 81 77 69 66 VICTORY RANKING 2 3 5 8 - TABLE CONTINUED - Game Mafia Zynga Pet PetVille YoVille Farm Town Wars Poker Society Company Zynga Zynga Playfish Zynga Zynga Slashkey Monthly Actives 24.2 22.6 21.0 19.4 16.8 16.2 (Source - appdata.com) FB App Rank (Source - appdata.com) 6 8 10 12 14 16 Viral Element (marks - 20) 16 12 14 14 12 14 International Appeal (marks -10) 7 7 8 7 7 7 Competitive element (marks - 20) 20 14 12 10 12 10 Task Orientation (marks - 10) 9 6 8 6 7 7 Originality (marks - 10) 6 7 9 7 8 5 Regular Habit forming (marks - 20) 16 14 14 14 16 14 Youth Appeal (marks - 10) 9 7 7 6 6 6 Total ( ON 100) 83 67 72 64 68 63 VICTORY RANKING 1 7 4 9 6 10

About Games2win

Games2win is a global top 20 games company that operates popular gaming sites such as games2win.com, gangofgamers.com and chimpoo.com. The company also operates an in-game ad network called inviziads.com. The company is based in India with offices in the USA.

Press Contact Chhavi K chhavi@games2win.com Telephone contact: +91-9820082558

SOURCE: Games2Win

CONTACT: Press Contact: Chhavi K, chhavi@games2win.com, Telephone contact:+91-9820082558