LONDON, July 15 -- Global user experience agency Serco Usability Services today
announces a new name: ExperienceLab. Marking their 40th year in the industry,
the agency unveils a broader range of experience design services to help clients
understand, define and manage the digital and non-digital experiences of
customer and citizens.

Director Owen Daly-Jones says:

We started this journey over 40 years ago and continue to be fascinated by
people and technology and are always learning. Our enhanced range of services
reflects our unrivalled experience when it comes to helping clients optimise
their customer experiences.

The group, which began life as part of the National Physical Laboratory in the
seventies, have long been recognised as one of the UK’s leading
authorities on usability and user experience research and count high street
names such as Orange, Sky, Microsoft, Virgin Media and T-Mobile among their
client list.

Owen continues:

Each customer touch point represents an opportunity to engage with your brand,
whether this is your website, your store or your advertising and marketing
material. In today’s climate organisations must work even harder to
maximise customer satisfaction, conversion and profitability.

Further details about ExperienceLab’s enhanced services can be found at
http://www.serco.com/experiencelab, whilst regular thoughts and discussion are
featured on their blog http://www.experiencelab.info.

About ExperienceLab

ExperienceLab (formerly Serco Usability Services), are a global experience
design research agency. They help organisations optimise their customer
experiences, from web to TV and mobile, from advertising to physical
environments. They’ve been doing this for a while, pretty much since the
first computers and networks were created, so they know a thing or two about how
to make people, processes and technologies work in harmony.

ExperienceLab use a wide range of techniques to tailor a research solution that
fits your business objective, including ideation sessions, proposition analysis,
customer needs mapping, usability testing, benchmarking and touch point
integration studies. As a co-founder of the UXalliance we also provide research
on a global scale.

Why not visit the ExperienceLab blog, which features the latest thinking on
experience design issues.

SOURCE: Serco Usability Services

Gemma Wisdom, Marketing Manager, +44(0)20-7421-6480, gemma.wisdom@serco.com