BARCELONA, Spain, February 15 /PRNewswire/ -- Mobile World Congress 2010 -- In conjunction with its parent company, Gracenote(R), Gravity Mobile will illustrate true personal media convergence by demonstrating MediaLink, a sophisticated capability built upon Gracenote's powerful platform of digital media management, at Mobile World Congress 2010. MediaLink showcases how Gravity Mobile enables enhanced and connected content on phones, PCs, set-top boxes, in-car entertainment systems and other platforms, allowing consumers to have a simple, seamless and unified media experience across multiple devices.

Leveraging the mobile platform as the hub for the multi-screen experience, MediaLink allows for richer media interaction, including follow me functionality that allows consumers to go from home, to car to mobile with access and control of their media in perfect sync. The application makes the entertainment experience better by providing search and discovery capabilities as well as lyrics, album art, artist bios, and actor, director and scene information.

As mobile and other devices continue to become primary sources of information and entertainment around the world, we are committed to designing and developing solutions that not only provide an enhanced mobile experience, but also enable it across all media platforms, said Noah Hurwitz, GM of Gravity Mobile. This is where mobile technology is headed, and we are in a unique position to lead the way.

Gravity Mobile continues its rapid growth in the world market, bringing the cross platform MusicID solution to Japan and Europe with regional language support and access to Gracenote's Global Media Database, the largest and most comprehensive in the world. Over the past several years, Gravity Mobile has been responsible for many award winning innovations made possible through a combination of its market-leading mobile technology, cutting edge applications and UI design capabilities and a proven track record of delivering best-in-class mobile solutions.

Gravity Mobile at Mobile World Congress

Gravity Mobile will be in the Gracenote suite at Mobile World Congress in Hall 4, Level 3, Suite #19. To schedule a meeting during the show, please contact Veronica Skelton at +1-415-342-3435 or vskelton@gracenote.com. For more information on Gravity Mobile or Gracenote's host of digital music and video solutions for the consumer electronics, mobile, automotive, and desktop industries, please visit http://www.gracenote.com, or contact us directly at gracenotelicensing@gracenote.com.

About Gravity Mobile

Gravity Mobile, a wholly-owned subsidiary of Gracenote, is a pioneer in the world of mobile applications and solutions. For the past five years, Gravity Mobile has received numerous awards and has provided cutting edge technologies on GSM and CDMA handsets. Gravity Mobile carrier grade solutions, both client and server, power some of the top mobile services in the US. Gravity Mobile is headquartered in San Francisco, California. http://www.gravitymobile.com

About Gracenote

A pioneer in the digital media industry, Gracenote combines information, technology, services and applications to create ingenious entertainment solutions for the global market. From media management, enrichment and discovery products to content identification technologies, Gracenote allows providers of digital media products and the content community to make their offerings more powerful and intuitive, enabling superior consumer experiences. The company's solutions integrate the broadest, deepest, and highest quality global metadata and enriched content with an infrastructure that services billions of searches a month from thousands of products used by hundreds of millions consumers. Gracenote's customers include the biggest names in the consumer electronics, mobile, automotive, software and Internet industries. The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios. Gracenote, a wholly owned subsidiary of Sony Corporation of America, is headquartered in Emeryville, California. http://www.gracenote.com.

Gracenote is a registered trademark of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For More Information Contact: Veronica Skelton Concept Communications for Gracenote +1-415-342-3435 veronica@conceptpr.net

SOURCE: Gracenote

CONTACT: Veronica Skelton of Concept Communications, +1-415-342-3435,veronica@conceptpr.net, vskelton@gracenote.com, for Gracenote